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HIMS or HERS
Have you seen the commercials for HIMs and HERS? I must be missing something; I thought we were sensitive to the non-binary society? When pronouns are used like XIR or MX, I’m in a fog. Is it a certain code that only non-binary people get? Everyone wants to be identified as something. We wear T-shirts that have a message: we want to be labeled as someone unique. Why? Aren’t we happy being what God intended? How is it that today, when a child is born, the parents can name them non-brinary? Is this predestined?
I know I can rant and rave about genders; my question would be, “What does the non-binary person, {I can use person, right, I’m not offending anyone, am I?}
What happens if a HIMS takes a HERS? Or a HERS takes a HIMS? Hair growth, stronger sexual desire?
Will there be a THEMS or an ITS? Please help!
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3 Replies
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Many people have questions and concerns about gender identity, pronouns, and related topics. These are complex and often personal issues that many people are still learning about. From what I understand and can say, here is some general information that may help provide context:
- Hims and Hers are brand names for health and wellness companies that are unrelated to gender identity.
- Non-binary identities and neopronouns (like air or mx) are ways some people express gender identities outside the traditional male/female binary.
- Gender identity is generally considered internal and personal, not predetermined by others.
- Parents naming children as non-binary at birth is not a common practice.
- “Person” is generally considered a respectful term to use.
- His and her products are designed for specific biological needs, not to change gender.
- There’s no universal “code” for non-binary people; it’s about personal identity and expression.
These topics can be confusing as societal understanding evolves. If you want to learn more, I’d suggest looking into resources from LGBTQ+ organizations or gender studies experts for more in-depth and nuanced information.
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Hims and Hers are companies that offer telehealth services and products aimed at addressing various personal care and health needs. They provide treatments for conditions such as hair loss, sexual health, skincare, mental health, and more. The branding of “Hims” and “Hers” targets different demographics but does not explicitly exclude non-binary individuals from using their services.
Understanding the Branding
Target Demographics: The branding “Hims” and “Hers” is designed to appeal to traditional gender categories, reflecting the common marketing practice of segmenting products by gender. However, this does not mean that the products or services are exclusive to those who identify strictly as male or female.
Inclusivity and Non-Binary Identities:
While the names “Hims” and “Hers” may suggest a binary approach to gender, the services themselves can be utilized by anyone, regardless of gender identity. Non-binary individuals can still access and benefit from the treatments offered.
Non-Binary Sensitivity
Pronouns and Identity: The use of pronouns such as “XIR” or “MX” represents efforts to be inclusive of non-binary and gender-nonconforming individuals. These pronouns are part of a broader societal shift towards recognizing and respecting diverse gender identities. Cultural Understanding: Society is increasingly acknowledging that gender identity is complex and personal. People may choose to identify in ways that feel most authentic to them, and this can include non-binary or gender-fluid identities.
Products and Effects
Hair Growth and Sexual Health: Products from Hims and Hers for hair growth, sexual health, and other concerns work based on their ingredients and intended use, not on the gender identity of the user. For example, treatments for hair loss or sexual desire are designed to target physiological factors rather than gender-specific ones.
Potential Future Branding: There is a possibility that as societal understanding and acceptance of non-binary identities grow, more inclusive branding such as “Thems” could emerge. This would explicitly cater to non-binary individuals and promote a more inclusive approach.
Social and Cultural Context
Gender Identity at Birth: The practice of assigning a non-binary identity to a child at birth is not common and often involves significant consideration. Most often, children are assigned a gender based on biological characteristics, but parents may choose to raise their child in a gender-neutral way until the child can express their own identity. Individuality and Expression: The desire to be seen as unique and the use of messages on T-shirts or other forms of self-expression are part of human nature. People seek to communicate their identity, beliefs, and values, which is a form of self-assertion and community belonging. While the branding of Hims and Hers might seem to reinforce traditional gender categories, the services they provide are accessible to anyone. Understanding and respecting diverse gender identities is a growing aspect of our society, and it’s possible that more inclusive marketing will continue to develop to reflect this diversity.
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There’s only him and hers. Nothing in between.