eLearning Academy

You can be the best of the best mortgage loan originator, mortgage sales manager, mortgage branch manager, or mortgage company owner but without customer leads, what good is it. You can be a doctor with the cure to cancer but if nobody knows about it, what benefit does it have to society. You can graduate from Harvard, Yale, or Stanford Law School and have interned for Supreme Court Justices and be the best litigator in the world but without clients, you will not make descent money and may be eating Ramen noodles eveyday. However, you ever see those commercials in the wee hours in the mortgage from ambulance chancer attorneys? The lawyers that advertise they can get you millions for your injuries? Well, most of those lawyers are law school graduates who barely graduated and took them three, four, five times to pass the BAR exam and get licensed. But those lawyers are the ones that are making millions because they know how to market. Whether from organic traffic from the search engines, paid Google Ads, or television infomercials, they are marketing genius and are reaping the rewards due to reaching out to their audiences. That is how organic traffic through Google and search engines is key for loan officers and real estate professionals.

In this eLearning FORUM, I will cover how I started my mortgage website and the learning curve of my website to go viral. I am now counting nothing but organic traffic for my team of loan officers and am able to help other loan officers interested in getting organic traffic for their loan origination business. Nobody helped me while I was growing my online mortgage loan origination business so I want to give the community back by sharing my road to learning on my own through trial and error. This eLearning Forum on how to generate organic traffic from the search engines will be a series on what I had to go through, the hurdles I encountered, and the challenges that I am still facing. I created an online business marketing platform through Viral Website Developers and the Great Content Authority FORUMS (GCA FORUMS) where me and my digital marketing and technical team can offer a few select mortgage and real estate professionals a pilot program to expand my business model in an expedited system where you are able to get organic leads without paying in a fraction of the time it took me. When I first started my career as a full time mortgage loan originator, in April 2012, I tried everything possible to get leads. I cold called realtors, accountants, financial planners, and attorneys. Nothing gave me instant gratification so I explored buying leads. The very expensive leads were successful but cost $500 to $1,000 per lead. I could not afford that kind of money, therefore I purchased dollar leads. Boy was that a clustermess and stressful. I was calling these dollar leads to get yelled at from people without jobs and 400 credit scores getting called loser, get a real job, and many other humiliating names. I decided I wanted to be like Zillow and develop my own website. I created my own website on January 3rd, 2013 and went to work. I purchased my domain from GoDaddy and had a website company create a mortgage website with my newly purchased domain. To this date, I have never purchased a mortgage lead since I created and launched and started my website on January 3rd, 2013. The reason I started my website.

I did not know much about technology nor generating organic leads to originate loans. However, I set my mind that was what I wanted to do and started on my journey. I hired multiple so called SEO experts and none were successful. These so called SEO experts are nothing but fortune tellers and normally just want your money the only thing they are great at is talking out of their ass’s. From the time I created and started my website, I must have re-started my website from scratch at least 20 times or more. I knew that content was king so I started with posting content seven days a week. One thing I did not realize was that duplicate content was penalized by Google and the search engines. I then had to scratch all that and trash whatever I posted and get back to the drawing board. I started writing original content and my website started getting some recognition from Google where after six months I was getting a few leads a week where I was able to originate two to three loans a month. It started to work. I did not have a team and all I needed was a few loans a month to make a living. Religiously, I was posting new content daily and my organic unique daily visitors was increasing. During the tenure of owning and operating my website, I always seeked help, hired free lancers, and sought ways of improving daily unique visitors to my website. One thing you need to realize is that nobody will help you increase organic traffic because they consider you as competition. I will go over step by step on my mistakes and the process on developing how I am able to have a team of loan officers, support, operations, and marketing staff from mainly having a large online presence with digital media marketing and social media platform. I will discuss what Viral Website Developers has to offer. We are not website or online tool sales. We are open minded in partnering up with select mortgage professionals in expanding our online platform through Viral Website Developers where it will be a win win for our affiliates, subsidiaries, and partners. By learning what I have gone through, you can have your one-stop online mortgage business including organic lead platform in the fraction of the time it took me. It took me more than ten years to perfect my system. My team at GCA Mortgage Group generated $250,000 million dollars in 2021 with 14 states. The company we were in had high rates on government and conventional loans with only three non-qm wholesale mortgage lenders. 90% of the volume we did in 2021 were from organic leads from the search engines and we did not purchase a single lead. Now, we are at NEXA Mortgage since February 24th, 2022 with 48 licensed states including Washington, DC, Puerto Rico, and the U.S. Virgin Islands. There is not reason why team GCA Mortgage Group should not be able to generate one billion in annual production through branch provided organic traffic. We are hiring independent loan officers wanting to have their own branch, and select loan officers who want to be tied to a branch at GCA Mortgage Group. For loan officers who are either sponsored by a member of Gustan Cho Associates or are a member of our branch, you will have the benefits of learning our unique organic lead production system and become an owner operator of the one-stop shop mortgage platform. Stay tuned. We will cover more content on this topic.

I will continue this forum in the coming days.

This subforum will train our digital media marketing team how to do a rewrite and updating older blogs to fresh content. Google and other search engines want new fresh content for maximum SEO on the search engines. Just because your article has hundreds of keywords and is ranking on first position on Google and other search engines does not mean that is will continue to do so. Google and other search engines want the most updated information on its organic search engines for their viewers. All publishers should take Googles recommendations seriously and update their content to be userfriendly with the most recent and accurate information. This includes videos, infographics, and clear H1 and H2 titles. We will take an example of how older blogs should be rewritten and updated.

This is an older blog from 2018 that we will use as a case scenario and how I am updating it. Instead of writing a brand new blog that is similar or the same H1 TITLE, go back to the older blog that has the title you want to write and get that blog updated. Otherwise, if you write a brand new blog of similar or the same H1 and H2, Google will penalize you for having duplicate content. Plus updating older content will get you a higher boost and creditbility for SEO and even get you more keywords to the keywords you already have.

Here is the blog that I am rewriting from Gustan Cho Associates : Cash-Out Refinance Mortgage Loan Eligibility Guidelines and here is the URL https://gustancho.com/cash-out-refinance-mortgage-loan/

Take a look at how I am rewriting blogs and adding new content. I have screenshots attach and if you can follow how I am progressing so we are all on the same page, you will not get confused and follow this tutorial. GCA Mortgage Group is going to expand our Digital Marketing and Social Media Team so it is important that Anngelli and April is going to master this because you two ladies will be the Chief Management Instructors to run this program. I want to be consistent. I want Ravinder Sharma to check the rankings prior to the rewrite and update and after the rewrite and analyze the data and ranking of how much the rewrite and update has improved. Let’s go ahead and do a cash scenario with this blog Cash-Out Refinance Mortgage Loan: Again, here is the URL URL https://gustancho.com/cash-out-refinance-mortgage-loan/: These steps need to be followed:

1. Check the H1 TITLE. Is it too long? Does it make sense? Check Google and see what better name is there. Try to keep the URL the same and NOT change
2. Update date to current date (look at the screenshot. You see the screenshot before and after. Do not have space between one H2 body.
3. Separate the H2 body with a two liner quotation sentence related to the body. (See attached screenshots)

SECOND H2 BODY Use Title: Go to Google and Search Cash-Out Refinance Mortgage Loan (See Image)

1. Look at “People Also Asked” (Look at attached screenshot: Is cash-out refinance a good idea?

   Key takeaways. The benefits of a cash-out refinance include access to money at potentially a lower interest rate, plus tax deductions if you itemize. On the down side, a cash-out refinance increases your debt burden and depletes your equity

2. Try to use the text from People Also Asked subtitle H2 : Is Cash-Out Refinance Loan a Good Idea (Look at Image)

3. Look at third H2 body Term and Rates on Cash-Out Refinance Mortgage Loan. Two line quotation should be every other H2 body paragraphs (look at image)

You guys are doing a great job but let’s all stay uniform: I will continue on this topic on a separate email. I want to work with each of you the next blog you rewrite. Let me know once you update and rewrite and let’s get on ZOOM together so I want to review. Call me after each of you finish writing the next blog. I will make modifications and let’s go over it. Lets talk tomorrow morning. We will have multiple series for this FORUM. We will continue Part II on the next series:

Here is the finish product

• This discussion was modified 10 months, 2 weeks ago by  Gustan Cho. Reason: Forgot image

gustancho.com

Cash-Out Refinance Mortgage Loan Eligibility Guidelines

Cash-Out Refinance Mortgage Loan on FHA is 80% LTV, Conventional is up to 80% LTV, VA loans is 100% LTV, Non-QM loans is 80% LTV.

Here is WORDPRESS REWRITE and UPDATING CONTENT PART II. Here is the continued instructions on how I update and rewrite the blogs: I will send you the screen shots:

Go to ChaptGDP and enter the H1 Title Cash-Out Refinance Mortgage Loan Eligibility Guidelines

1. Copy and paste the text of ChaptGDP and enter into Grammarly (Look at attached screenshot)
2. Click the Plagirsm icon on the right bottom (Look at attatched screenshot)
3. Look at the highlighted body Grammarly is suggesting that it is duplicate content: Delete and rewrite the plagirsm content (Look at attached screenshot)
4. Continue rewriting suggested deleted content until the Plagirsm is less than 7% (Look at attatched screenshot)
5. Copy and paste and post on the main WordPress blog (Look at attached screenshot)
6. Start breaking the new content from ChaptGDP and blend into the main WordPress blog (Look at attached screenshot)
7. Use Title PEOPLE ALSO ASK from Google as new H2 subtitles for new body (Look at attached screenshot)
8. Once done, Check Rank Math which we will continue on the next and final part of this tutorial.

We will next go to WORDPRESS REWRITE AND UPDATING CONTENT PART III