[Gustan Cho]

Chad, congratulations. Got something that may be of interest for your potential client. More to come. Look out for Matt Jackson from Hoper thread today. Solar financing grant on FHA loans.

[Gustan Cho]

Setting up alerts for significant ranking drops in Google Search Console (GSC) can help you quickly respond to changes in your website’s performance. Here’s a step-by-step guide on how to do this:

Setting Up Alerts for Ranking Drops

1. Sign in to Google Search Console:

   • Go to Google Search Console and log in to your account.

2. Select Your Property:

   • Choose the website property you want to monitor from the list.

3. Navigate to Performance Report:

   • Click on the “Performance” tab on the left sidebar. This report shows the performance of your website in search results, including clicks, impressions, and average positions.

4. Analyze Data:

   • Scroll down to see the “Queries” section. Here, you can filter by specific keywords to see their performance.

5. Identify Significant Drops:

   • While GSC doesn’t have built-in alert functionality for ranking drops, you can regularly check this report for significant changes. Look for keywords that show a notable drop in average position or clicks.

Using Google Analytics for Alerts

1. Link GSC to Google Analytics:

   • If you haven’t already, link your Google Search Console account to Google Analytics. This allows you to analyze GSC data within GA.

2. Create Custom Alerts in Google Analytics:

   • In Google Analytics, go to the “Admin” section.
   • Under the “View” column, click on “Custom Alerts.”
   • Click on “New Alert.”

3. Set Up Alert Details:

   • Name Your Alert: Give it a descriptive name (e.g., “Significant Ranking Drop”).
   • Apply to Views: Select the view to which this alert should apply.
   • Alert Conditions: Set the conditions for the alert. For example:
     • “If”: “Landing Page” contains “your-target-keyword”
     • “And”: “Sessions” is less than (a specific number based on your average).
   • You can also set the date range for comparisons (e.g., compare the current week to the previous week).

4. Email Notifications:

   • Check the box to receive email notifications when the alert is triggered.

Third-Party Tools

Consider using third-party rank tracking tools like SEMrush, Ahrefs, or Moz, which often have built-in alert systems that notify you about significant drops in keyword rankings.

Regular Monitoring

• Make it a routine to check GSC performance reports weekly or bi-weekly to catch any ranking drops early.

By following these steps, you can effectively monitor significant ranking changes and respond promptly to maintain your website’s performance.

[Gustan Cho]

I can see why you are worried about your website’s shifting ranking on the search engine, particularly because of algorithm changes. However, it is good to note that many primary keywords have returned to their positions in the last two years.

There are nine issues here, so allow me to address all of them in broad terms:

• Your focus on gustancho.com, gcamortgage.com, and gcaforums.com makes sense based on their importance.
• Also, assigning a portion of Anngelli, April, and your time from Anngelli, April, and yourself in one or two rewrites on the other websites can help sustain and grow their SEO performance while not taking too much focus away from the main sites.

On analyzing My implementation on the blogs:

Position Changes:

New Position:

• As it stands now, we need to calculate the search engine rank for every updated blog and see if any have improved.

Keyword Count:

• How many keywords is each blog ranked for?
• Post-update.

Performance Evaluation:

• Which aspects of the rewrite have any attributed improvements, such as updated content, keyword changes, and changes to meta description tags?

Position Loss:

Relevant Reasons:

• Suppose one of the above blogs has lost positions.
• The reasons could be too much optimization, losing backlinks, or searches made too general.

Strategy:

• If the rewritten article performed poorly after the change, consider changing it back to how it was.

Recovering keywords on gcaforums.com:

• Evidence shows that the lost keywords were recovered on gcaforums.com even with the outdated URL forum.gustanchoassociates.com.
• This indicates that the site’s content already had some authority and relevance, which the search engines appreciated and ranked.

On the number of blogs and pages on the given websites:

• I cannot determine the number of blog pages per blog and site.
• However, like other sites, each website’s content management system (CMS) can be accessed for a published post and page count.
• Alternatively, tools like XML Sitemaps or Google Search Console can provide information on the pages indexed for each domain and site.

This deep analysis effectively identifies strategies or shifts in behavior that will positively impact search performance across all your websites.

[Gustan Cho]

Sapna, good morning. I sent you an email. Also, i am going to start making a list of keywords. On a separate note, do you know where you can buy pet monkeys and how much? Huge market. Can you please find out?

https://youtube.com/shorts/BGdMV6XOny8?si=b6n4uIfQBTckLnBB

[Gustan Cho]

President Donald Trump has outlined various methods he hopes to use to lower mortgage rates and make housing more affordable:

Efforts to Lower Interest Rates

In prior meetings, like at the World Economic Forum, Trump discussed his wish to ‘demand that interest rates drop immediately.’ With the Federal Reserve lowering rates, there have been hopes that mortgage lending will become more accessible and borrowing less expensive overall.

Tax Reforms

The administration plans to cut corporate tax to 15%, dropping it from 21%. With this, they hope for enhanced economic development, enabling investment in housing and other related industries.

Retrenching Energy Policies

The administration hopes that expanding domestic energy production and exports will lower energy prices, which could lower overall living expenses and make owning a home easier.

Regulatory Changes

Regulation changes focus on stimulating economic growth, reducing living costs, and making the market more competitive.

These policies will attempt to stimulate economic growth and lower mortgage rates. However, their effectiveness will depend on economic state and implementation factors.

[Gustan Cho]

GCA Forums News – Daily National GCA Forums NewsMortgage and Real Estate News

January 28, 2025

The 47th President of the USA has his Eyes Set on Housing Affordability.

• Trump has pledged to continue the slogan “Making America Great Again” by making housing affordable for Americans.
• The 47th president took immediate measures as part of his election campaign by reducing the interest on mortgages.

Important Updates

Working with the Federal Reserve:

• The Trump Administration and Federal Reserve Chairman Powell are working on easing mortgage rates.
• This change is necessary given the current climate of increasing inflation, high mortgage rates, and expensive home prices.

Problems With Homeowners Insurance

An ongoing insurance crisis has resulted in the unavailability of high-risk area coverage for homeowners in North Carolina, California, and Florida. This makes finding affordable insurance even more challenging for prospective home buyers in these regions.

Economic Action

Reducing the Size of Government:

Trump is considering radical changes to boost economic activity, including scrapping FEMA and the IRS.

Critique of the Biden-Harris Administration:

• Trump says that the current administration’s economic policies have damaged the country.
• On the other hand, he points out his steps during his first week in office to address housing and economic problems head-on.

Political Landscape

Bipartisan Praise:

• Defying all expectations, Trump has also received praise from Democratic politicians like Pennsylvania Senator John Fetterman, who told ABC’s The View that Trump is “actually doing what he said he would do.”

Support from Swing and Red States:

• Since Trump stepped into office, his actions have prompted favorable responses from voters in swing and some traditionally blue states like Nevada, California, and Pennsylvania.
• Analysts subsequently claim that such a November will most likely result in an unprecedented shift in the political order, with a number of blue states turning red.

Victims’ Reception

Warm Welcome from Disaster Victims:

• During his recent trips to North Carolina, which was struck by hurricanes, and Southern California, ravaged by wildfires, he received much fanfare from the victims, who praised him for his concern and willingness to help them.

Predicting What’s Ahead

• The housing and economic policies formulated by the current administration can greatly change the existing political order.
• Trump’s policies can tilt many blue states towards Republican support.
• As news breaks, it is unclear how these plans will affect the mortgage and real estate markets in the next few months.

Follow GCA FORUMS NEWS for important updates on housing and mortgage rates and economic policies under this administration.

[Gustan Cho]

Macaques, commonly called “MacCraw,” are popular pet monkeys. Pet Macaques are a huge commitment and require consideration of many factors ranging from legality and ethics to personal practicability. Here is a step-by-step guide to everything you need to know before bringing home a pet monkey.

Understanding Legalities

Check Local Laws: Each state and municipality has different laws regarding the ownership of pet primates. Your first step is to ensure you are legally allowed to own a pet monkey.

Permits: You may also need a few permits or licenses to own a monkey. Make sure to gather all required documents.

**Finding a Reputable Source**

Adoption vs. purchase: To make your purchase, rescue or sanctuary adoption is always a better ethical option than purchasing a pet monkey from a breeder.

Find a Breeder: If adopting is not an option, find a licensed, ethical, and responsible breeder. Also, avoid pet stores that do not offer proper animal care.

Choosing the Right Monkey

• Species: Adult Japanese Macaques and Rhesus range from 15 to 40 pounds, depending on their species.
• Size: Baby monkeys usually weigh 1-2 pounds at birth and grow around 18-25 inches tall.
• Temperament: It is best to choose a baby monkey with a gentle personality that is friendly, well-socialized, and regularly handled.

Training And Socialization

• Training: Using positive reinforcement techniques, it is best to start training as early as possible.
• Monkeys can learn commands and some social behaviors.
• However, the training has to be persistent and patient.

Expert Guidance: If required, a primate behavior specialist can offer suggestions relating to training and socialization.

Caring For Your Monkey

Diet And Nutrition: A healthy, balanced diet with fruits, vegetables, and specialized monkey pellets will be suitable for primate nutrition.

Space And Environment: The monkey should have a safe and spacious place to explore and play. Enrichment provides essential stimulation and is very important for mental health.

Health Care: Routine veterinary care is a must. Find an experienced vet who deals specifically with primates for vaccinations, check-ups, and ongoing health monitoring.

Lifelong Commitment

Longevity: Macaques will live 20-30 years in captivity, which means this is not an animal to adopt lightly.

Behavioral Considerations: With age, monkeys can become more aggressive and will certainly learn behavioral problems over time.

Wildlife Considerations

Surrendering To The Wild: Pet monkeys should not be released into the wild. Domesticated monkeys lack survival skills and can endanger the local environment.

Spaying/Neutering: Discuss the issue of spaying or neutering with your veterinarian to eliminate the chances of aggression and unwanted breeding.

Primates are complex beings and should be treated with care and compassion, so monkey owners must do their homework and understand what the animal will need from them. Make sure that you understand the deeper question of responsibility and ethics. Your most important consideration is to ensure that the animal is well taken care of in terms of its needs and that the environment is suitable for the animal during its life.

https://www.youtube.com/shorts/Cr-3a0Dgdys

[Gustan Cho]

Doing keyword ranking analysis is an essential component of an SEO audit. I’ve grouped some methods and tools that you can utilize:

SEO Tools

• SEMrush: A tool that allows intricate tracking of keywords by tracking the user’s position on specific words, their shifts, and their competitors.
• Ahrefs: This tool also offers these services but with higher tracking standards and position changes and shifts over a long period.
• Moz: Their Rank Tracker lets you track your keywords and tells you how the rank changes.

Google Search Console

• It allows you to monitor how a keyword performs on Google SERPs.
• This lists specific average positions, clicks, and impressions.
• Just prepare these reports on a set frequency to track where your position changes.

Spreadsheet Tracking

• You can manually record the keywords to be tracked in a spreadsheet.
• They should be marked weekly or monthly.
• The keywords are current standing, previous position, the date the records were taken, and some notes, if necessary.

Automated Reporting Tools

Google Data Studio:

• You can create your reports and dashboard by importing data from Google Search Console to track the keywords’ movements over time.
• Unlike other tools, SERPWatcher or AccuRanker offers keyword tracking for reporting without having to write down the data.

Track Your Competitors

• Spy on how competitors are ranking for the same keywords.
• SpyFu or SimilarWeb are good because they help you keep track of these things.

Do Alerts

• Take advantage of software that alerts you to changes in ranking.
• This is because these require the most immediate attention.

Gems

• Update Frequently: Fix a schedule to check your keyword rankings (weekly or monthly) regularly.
• Focus Core Keywords: Pay the most attention to tracking keywords that align with your business objectives.

Seek answers within the changes:

• Go beyond tracking and seek answers to the changes.
• Why did certain keywords gain or lose?
• Look for patterns with content changes, backlink activity, or algorithm shifts.

With these techniques, you can adequately monitor performance and respond with appropriate action to improve your keyword and ranking strategies.

[Gustan Cho]

Understanding the Elements Determining the Future Price of Gold and Silver – as of 2025 As we look at the elements in this infographic, it’s pretty clear how they can aid us in giving estimates of the rates of Gold and silver in the year 2025.

These elements and their economic effects are broken down in a simpler manner below:

Economic Factors

Rates of Inflation:

• History shows that Gold and silver are the best protection against inflation.
• Investing in Gold and silver can help preserve one’s wealth during high inflation.

Value:

• During periods of great economic uncertainty or recession, there is usually a spike in investments in Gold and silver, as they act as safe-haven currencies.

Changes in Investments

Investment in Gold will generally grow with an increase in real interest rates and decrease with low or negative real interest rates (nominal rates with no growth).

Growth Rate of US Federal Depository Institutions

The Federal Reserve’s policies directly influence investment decisions in Gold and silver. In many cases, lowering rates generate higher prices for these metals.

Global Issues Affecting Gold and Silver Prices

Political Changes:

• Geopolitical tensions or conflicts can increase demand for Gold and silver, especially from a foreign investor’s perspective.
• Events like war, trade conflicts, and other major political shifts can significantly affect demand.
• The trade value of the currency and forex is of core importance as the value of Gold and silver are integrated with the significant international economic position of the US.
• If the dollar weakens, the prices of Gold and silver tend to increase as they are more appealing to foreign countries.

Buying And Selling Activity

Mining Production:

• There are new and existing sources of new Gold and silver. Still, their availability is contingent on the supply of effective mining.
• If the production cuts result from certain environmental restrictions, strikes of workers, or empty mines, there could be a price rise.

Industrial Demand:

• Silver is an important industrial metal (electronics and solar cells).
• As one of the industrial commodities, its price changes compared to the price of crude oil.
• At the same time, Gold is an investment commodity and does not change in value as often.

Changes in Spending Habits

Exchange-Traded Funds (EFT):

• The price of Gold and silver is most affected by the purchase and sale of gold and silver exchange-traded funds.
• Prices are appreciated when there is a heavy investment in the fund.

Retail Investment:

• The demand from personal investors for physical gold and silver bars or coins can also change the price range.

Economic Developments

Increase in mining and recovery—New, improved technological strategies for mining and recovery will constantly and positively alter the pricing structure.

Fever and enthusiasm

Investor Behavior:

• The psychology and sentiment of the market tend to change the prices.
• Increased sentiment encourages purchases, while excessive pessimism encourages sales.

Predicting the prices of Gold and silver in 2025 will require analyzing numerous factors. Prices in the future will largely be determined by the state of the economy, inflation, interest rates, the geopolitical situation, supply-and-demand, and even market mood. Therefore, these indicators and other metrics will be crucial when trying to anticipate sentiment in the precious metals market.