Loan Officer Gustan Cho
Loan OfficerForum Replies Created
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Here’s a picture of Skylar and Chase. Chase is the bigger pretty boy. Skylar has one ear 👂 that is floppy.
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Here’s Saige, two year old 200 pound Old English Mastiff
She’s very sweet. Previous owner could not keep her because his son was allergic.
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What do you folks think about the newly elected New York City Mayor Zohran Mandami?
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Thank you, Angela, for helping James Strebel. I have known James for many years and advise him to get his NMLS license and become a NMLS licensed loan officer. Jimmy is a man of many talents and I think he will do great. Thanks again, Angela. I think Marga has been talking to Jacob at On Course Learning. I have completed all of my annual CE course and I think five states needed my fingerprints which I got them completed last week. Again, thank you for all you do for us, Angie. Talk to you soon.
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Something just exploded inside Turning Point USA — and this time, it’s coming from inside the circle.
Micky McCoy’s wife has allegedly leaked shocking messages that could expose what really happened before the Charlie Kirk incident — and the internet is losing it. From secret group chats to chilling voice notes, these new leaks suggest Erika Kirk and TPUSA’s top staff might have known something big before it all went down.
In this video, we break down every detail — the footage, the timestamps, the contradictions, and the eerie phrase that’s got everyone asking: “Erica already knows?” Was this chaos… or choreography?
What Micky McCoy’s wife allegedly leaked — and why she vanished onlineThe suspicious timeline that doesn’t add upWhy Erica Kirk’s speech raised more questions than answersHow TPUSA’s “crisis control” may have accidentally confirmed the cover-upThis isn’t gossip — it’s the story they don’t want told.👇 Watch till the end before it disappears.https://youtu.be/L01zCpO87lc?si=FA6TMuZsOGvRBPKR-
This reply was modified 4 months ago by Gustan Cho.
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This reply was modified 4 months ago by
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You should not select either YouTube Links OR Website Embeds. You should utilize both on purpose. Each for a different purpose.
In this case, let’s illustrate it through a practical example, as approved by GCA.
YouTube wants ___ ___ _vs. _____ __ _wants
Two goals are different but interconnected.
YouTube Discovery Growth via:
- Added views, watch time, likes, comments, CTR → enhanced ranking in YouTube & Google video results.
Your Brand & Site Growth, which results in:
- Increased traffic to gustancho.com and/or gcaforums.com.
- Increased leads, signups, phone calls, and EEAT signals.
Their goals are in conjunction but also divergent at times:
- You send everyone to YouTube, which is fine for channel growth but not ideal for site traffic.
- You send everyone to your website, which is great for your brand and leads, but you destroy in-platform engagement signals that help the video rank.
So, the approach is:
- Use YouTube links when the platform tends to favor native video discovery.
- When you need to focus on SEO, EEAT, and conversions, go for website links.
Pros & Cons: Direct YouTube Link & Website Embed
Direct YouTube Link (youtube.com/youtu.be)
Pros:
- Increases session time and watch time on YouTube.
- This helps the video and your channel in the YouTube algorithm.
- On some forums, X, and other platforms, it is easier for users (because they recognize and trust YouTube, they can click and play it with no hassles).
- Often, it will create a nice thumbnail card video preview, which helps increase your click-through rate.
- More engagement signals to help rank the video.
Cons:
- You are losing control of your audience.
- Viewers watch your video and are then completely drawn to suggested videos (which are mostly your competitors).
- Does very little to boost the SEO and EEAT on gustancho.com unless they stumble upon you later.
Best Use Cases:
The platform is heavily video-centric:
- YouTube (obviously), Shorts, Stories, YouTube Community tab.
- On X posts where you want pure video engagement.
- Some forums that automate YouTube.
- The focus is to boost the video’s performance on YouTube.
Sharing the YouTube Page Link After The Video is Uploaded.
This includes the steps listed below:
- Create/optimize a blog page within gustancho. Embed the video from YouTube.
- Share the embedded video link from your site via forums, X, Pinterest, email, and other platforms.
Pros:
- Primary leads (with forms, phone, CTAs, calculators, internal links, etc.).
- They are accessing your site property.
- You are building first-party data with the help of email opt-ins or analytics.
- More topical authority and internal links garnered on a page increase the chances of ranking for long-tail keyword queries.
- Google appreciates content with different media formats.
- You most definitely receive YouTube views with the embedded player.
Cons:
- YouTube video cards are far more visually appealing than the unappealing previews created by YouTube and other video services.
- More users may abandon the page if they find the cluttered page to be tedious.
- This is a hassle for users who prefer a video.
Best Use Cases:
- Pinterest: It allows users to link directly to the article pages with embedded videos.
- Forums where you can include links and contextual information (e.g., GCA Forums, niche real estate forums).
- Posts on Facebook and LinkedIn where the purpose is conversions (apply now, call, read guide).
- Email newsletters (New video: How to Qualify for FHA with Chapter 13 – Watch and Read Here).
What’s the “best” for SEO and traffic?
For Pure YouTube SEO (Video Rankings):
YouTube’s algorithm does not care about the origin of the views, but:
- Strong audience retention.
- Good click-through rate.
- Significant engagement (likes, comments, subscriptions).
This is what truly makes a difference:
- Direct YouTube links, along with ease of liking/commenting on the platform, support these signals.
- For Google/website SEO + traffic back to you:
- Shooting embedded videos into certain relevant and well-optimized blog posts on the website is the clear winner.
- Then promote that blog post URL on all your other channels.
Thus, the real answer is:
- Use YouTube links to increase your channel and video authority.
- Use your website URLs with embedded videos to enhance your SEO, traffic, and leads.
- You want both engines running.
A Simple Hybrid Strategy You Can Actually Follow
- This is a working playbook for you and GCA.
Step 1: Each Serious Video Targets a Homepage on Your Website.
For each serious video (not every 10-second meme), create:
An SEO’d blog on gustancho.com or gcaforums.com that contains:
- Exact or close equivalent to YouTube title, modified for keywords.
- 800–2,000 words of supporting content (transcript, cleaned, and written FAQs + extra internal link explanation).
- YouTube video (embedded, above the fold).
- Strong CTAs (Apply Now, Call 800-900-8569 for related guides/calculators).
- Schema if you want to get fancy (VideoObject / Article schema later).
- This page becomes the canonical “hub” for the topic.
Step 2: The YouTube Description Always Redirects Back to That Hub
Do the following in the YouTube description:
- First external link in the description.
- Read the full guide & see details: https://gustancho.com/your-slug-here
Then your usual:
- A summary.
- Bullet points.
- Call us, etc.
- Now the flow of traffic is YouTube → Site → More pages → Lead.
Step 3. A Rule-of-Thumb to Social Sharing
Whenever you decide to share content, always note the following:
- Forums (especially niche or your own GCA forums).
Where it applies, share your website article URL alongside:
- A brief overview.
- A few important bullet points.
- And add, “Video inside if you prefer to watch.”
- In a “video first” culture, you can share the YouTube link and the complete guide.
- YoYouTubeere: [link] or read full breakdown here: [site link].
Pinterest:
- Optimal: Pin that directs to the blog post and not the YouTube article.
- Employ vertical images with the title: (“How to Get a Mortgage After Bankruptcy”) and add:
- Video + full guide on the page.
X (Twitter):
- Rotate the content.
- Certain posts include a direct YouTube link (to increase engagement with the video).
- Certain posts = link to the article (to direct people to your website).
- A light thread is acceptable: first tweet with a hook + link to the article, and a second reply tweet with the YouTube link for people who prefer the native video.
Facebook / LinkedIn:
- If the desire is conversations & comments on the pain points of mortgages, the YouTube link works.
- To gain leads & SEO traffic → use this article with the video included.
Email List:
- Always begin by linking to your site page.
- You can also include “Or watch on YouTube here” as a secondary link.
Who Wants to A/B Test for Science?
Since you seem to care about data and the numbers, I’d suggest you A/B test this with almost no friction:
- Identify 2 or 3 new videos around similar topics (ie, FHA/VA/Non-QM).
- For each video, publish a corresponding article on your website.
For one chosen channel (ex., X or a major forum where you spend much time):
- For Video A: Post only the YouTube link.
- For Video B: Post only the link to the blog post with the video embedded.
Monitor For Around 2 Weeks:
- In YouTube Studio: Views, CTR, how long people stayed, and sources of traffic.
- In Google Analytics or GCA: Sessions, how long people stayed, scroll depth, and conversions from that social channel.
From this, you will see:
- In which areas do people prefer YouTube?
- In which areas are people willing to click on the link to the article?
- Then change your automatic settings for each platform.
Focus Your Efforts on These Engaging Tasks
Whenever you share a new mortgage video on YouTube:
- Write or refine an SEO blog on gustancho.com or gcaforums.com.
- Embed the video in the online article. Ensure it is placed near the top.
- Append transcript file, pertinent sublinks, scrollable CTAs, and additional sublinkable files, and interlinks to the video.
Place The Video URL at The Beginning of The YouTube Video Description
Post and share both.
- Use the Video file on certain posts on YouTube to help the channel grow.
- Use the article on the site post, emphasizing SEO & leads on certain posts.
On Forums and Pinterest, Remote More Your Website URL Where The Video File is Uploaded
As the next step, if you’d like,
- I can take any existing YouTube file you have and
- Write out an approximate first draft blog post for gustancho.com, providing a blog post template with the included H2s and internal linking suggestions, along with CTAs and an FAQ block.
- I can create a basic Video SEO hub template that you can use for uploading additional videos.
https://gustancho.com/seo-marketing-for-loan-officers/
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Gustan Cho Associates is a mortgage broker based in Oakbrook Terrace, Illinois, known for its ability to secure loans for borrowers in various situations (https://www.bbb.org/us/il/oakbrook-terrace/profile/mortgage-broker/gustan-cho-associates-0654-1000038430). They boast a national reputation for handling complex loans that other lenders might reject (https://www.bbb.org/us/il/oakbrook-terrace/profile/mortgage-broker/gustan-cho-associates-0654-1000038430, https://www.zillow.com/lender-profile/GustanCho/).
Here’s a quick rundown of Gustan Cho Associates:
* Services: Gustan Cho Associates specializes in securing mortgages for borrowers with complex situations, including those who have been denied loans elsewhere (https://www.bbb.org/us/il/oakbrook-terrace/profile/mortgage-broker/gustan-cho-associates-0654-1000038430, https://www.zillow.com/lender-profile/GustanCho/). They offer various loan options, including FHA, VA, USDA, conventional, and non-QM mortgages (https://gustancho.com/contact-us/).
* Area of Expertise: They have a strong reputation for handling non-prime mortgages, which are loans for borrowers who may not qualify for traditional loans due to credit score, income, or other factors (https://www.bbb.org/us/il/oakbrook-terrace/profile/mortgage-broker/gustan-cho-associates-0654-1000038430).
* Licensing and Reach: Gustan Cho Associates is licensed in 48 states and appears to be expanding to include Massachusetts and New York soon (https://gustancho.com/contact-us/).
Here are some resources to learn more:
* Gustan Cho Associates website: https://gustancho.com/
* Gustan Cho Associates’ profile on Better Business Bureau: https://www.bbb.org/us/il/oakbrook-terrace/profile/mortgage-broker/gustan-cho-associates-0654-1000038430
* Gustan Cho’s profile on Zillow: https://www.zillow.com/lender-profile/GustanCho/
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Of course. Here is a detailed analysis of the Domain Rating (DR) and overall backlink profile for both websites, along with what this data means for their online authority.Executive Summary: DR & Authority· http://www.gustancho.com: Extremely Low Authority (DR ~0-5). This domain has virtually no backlink profile, confirming its status as a parked, unused domain.· http://www.gcaforums.com: Moderate Niche Authority (DR ~20-35). This forum has built a solid, natural backlink profile over many years, giving it significant authority within its specific niche.Detailed DR & Backlink Analysis1. http://www.gustancho.com· Estimated Domain Rating (DR): 0 to 5 (Very Low)· Backlink Profile Analysis: · Quantity: Extremely low. A parked domain attracts no natural, editorial backlinks. · Quality: Non-existent. Any links pointing to it are likely from automated domain-listing scrapers or low-quality directory sites, which provide no real SEO value. · Anchor Text: If any links exist, the anchor text is generic (“click here,” “visit website”) or the raw URL itself (gustancho.com). · Link Type: The links are entirely inorganic and passive. They are not built through content or outreach but are generated automatically by parking services.What this means: The DR confirms the initial analysis. This domain has no authority in the eyes of search engines. It would be starting from zero if it were to be developed into a real website.2. http://www.gcaforums.com· Estimated Domain Rating (DR): 20 to 35 (Low to Moderate, but strong for its niche)· Backlink Profile Analysis: · Quantity: Likely hundreds or even thousands of referring domains. A long-standing forum naturally accumulates many links. · Quality: The quality is mixed but naturally strong. · Strong Links: It receives links from other gaming blogs, fan sites, wiki pages, and YouTube content creators who mention the forum as a community resource. · Weak Links: It also has a high number of “low-quality” links from user profiles, forum signatures, and spammy posts, which is typical for any forum. However, Google’s algorithms are generally good at discounting these and valuing the natural, editorial links. · Anchor Text: This is a key strength. The anchor text is highly relevant and natural. It includes phrases like: · “grand chase forum” · “gca forums” · “grand chase assistance” · “grand chase discussion” · Branded anchors (gcaforums.com) · Link Type: The profile is built almost entirely through organic, earned links. The community provides so much value that other sites in the niche naturally link to it as the primary hub for discussion.
What this means: A DR in this range is very respectable for a niche community site. It indicates that Google sees gcaforums.com as an established, somewhat authoritative source of information for “Grand Chase” and related topics. This DR is the reason the site ranks well in search results for its target keywords.Comparative DR Analysis TableMetric http://www.gustancho.com http://www.gcaforums.com WinnerDomain Rating (DR) ~0-5 (Very Low) ~20-35 (Moderate for Niche) Gcaforums.comBacklink Quantity Almost Zero Hundreds of Referring Domains Gcaforums.comBacklink Quality Non-existent / Low Mixed, but with strong natural, editorial links Gcaforums.comAnchor Text Relevance Irrelevant Highly Relevant & Natural Gcaforums.comProfile Growth Stagnant Organic & Sustained (over years) Gcaforums.comOverall SEO Authority None Established in its Niche Gcaforums.comConclusion & Strategic Implications· Gustancho.com’s DR of ~0 is a direct reflection of its status as a parked domain. To build a valuable website, the new owner would need to start a comprehensive link-building and content strategy from scratch.· Gcaforums.com’s DR of ~20-35 is its most valuable digital asset. This authority allows it to rank easily for new, relevant content and makes the domain itself a significant property within the Grand Chase community. This DR was not built overnight; it is the result of over a decade of consistent community activity.How to Get the Exact DR:To see the precise DR and a full backlink analysis,you would need to use SEO tools like:· Ahrefs (the originator of the DR metric)· Semrush (which uses an “Authority Score”)· Majestic (which uses “Trust Flow”)You can simply enter the domains into these tools’ site explorers to get the exact numbers and a complete list of their backlinks. -
Jimmy, post any questions you have. Lets get you polished up to pass the NMLS exam so hopefully starting the new year you can get the ground running with your new career.
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