Google introduced new tools for website owners, including owners of social media sites and discussion forums, who want to make a higher presence of their content in Google’s search results. The algorithm changes includes Google’s prioritizing of user-generated web content over SEO-optimized junk, which has increasingly become a problem on today’s modern web. In May, Google first rolled out a new “Perspectives” search filter that would highlight posts from discussion boards like Reddit, Q&A sites like Quora and social media platforms in its search results. The feature, which first arrived on mobile, was launched to desktop users earlier this month along with other search changes.

The company also said its ranking algorithm was being updated to push more of these firsthand perspectives higher in search results so they’re easier to find.

With the new tools, Google is giving websites hosting first-person perspectives the ability to signal to the search engine how their data is structured so their content will be featured both accurately and “as complete as possible” in Google’s Search Results, the company explains.

For example, with the new ProfilePage markup, any site where creators post content will be able to showcase their creators’ profiles directly in Google Search results, including information like their name, handle, profile photo, follower count or the popularity of their content. Both Google’s Perspectives feature and its Discussions and Forums feature can make use of this type of markup.

developers.google.com

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What are the latest Google algorithm changes and how will it affect website organic traffic?

Google suggests using a non-toxic glue to make cheese stick to pizza. That’s SLOP, the new SPAM. Yesterday’s article in the New York Times by Benjamin Hoffman writes how SLOB appears out of no where and looks legit. Tech companies are looking for new AI search engines. When you start a search the AI will give you, what it thinks you want. Overall its being represented as a bug that inverts what you are searching. You don’t know what’s real or not, they appear in emails and messages. Be careful of SLOP, you never know when it happens, is this post SLOP?

Last November Google Algorithm Updates, Google stated AI does not hurt but helps Google rankings and we can use AI content from ChatGDP and other artificial intelligence systems. Now, I am hearing that AI is hurting Google SEO rankings on content. What is what and did Google change its policy? I really do not think that is being fair.