We all know how terrible the mortgage lending market is due to overpriced real estate values, historic high mortgage rates, skyrocketing inflation numbers, many homebuyers getting priced out of the housing market and not being able to afford homes, poor economy with many consumers worried about their job security, and regulators tightening up the mortgage loan application process to qualify for a home mortgage loan. How long is this slump in the mortgage market going to last? The mortgage industry has been sluggish since 2021 without a green light at the end of the tunnel. Half of the mortgage loan originators have not renewed their NMLS licenses and quit the mortgage industry; the equal percentage of mortgage brokers and lenders have gone out of business or merged with another mortgage company due to not getting enough mortgage loan applications compared to the capacity of home loans they can handle. Many NMLS mortgage loan originators are living paycheck to paycheck. They are losing sleep at night, worried about when this mortgage and housing crisis will end, and start getting enough mortgage loan applications to make enough commissions to pay their overhead and support their families.

Many mortgage companies (mortgage brokers, correspondent lenders, mortgage bankers) have their company websites and social media platforms. However, with Google coming up with new Google Algorithm updates and changes, most companies have seen their organic traffic and unique visitors plummet. Some mortgage companies with steady organic traffic of 10,000 daily unique visitors have dropped their organic traffic to under 1,000 daily unique visitors. The main URL and sub-URLs ranking on the first page of Google have slid back to pages 5 to 10, and sometimes have been de-indexed from Google altogether. In the meantime, Artificial Intelligence has taken the World by Storm, like a Tsunami with the technology they have developed, created, and launched. AI Technology is moving so fast that it is next to impossible to catch up and get a comprehensive overview of what is out there to see if mortgage loan originators can implement AI technology to salvage their mortgage loan origination business by spreading the word out of the many mortgage options available to first time homebuyers, real estate investors, and home builders. What is the best and most effective way for a mortgage loan originator to stay above water during this horrific mortgage and real estate depression by generating decent mortgage leads? How can we reach folks who we can help who got a divorce and need to take their spouse out of the home’s deed by refinancing? How can we reach out to people who need to buy a home during Chapter 13 Bankruptcy, where we can help? The team at Gustan Cho Associates and its wholly owned subsidiary mortgage companies has a national reputation for being able to do loans that other lenders cannot. 80% of our borrowers could not qualify with other lenders. The team at Gustan Cho Associates has three distinct factors that make us unique and different than the competition.

1. Gustan Cho Associates has the states (Licensed in 48 states, including Washington, DC, Puerto Rico, Guam, and the U.S. Virgin Islands)

2. Gustan Cho Associates offers the products due to its wholesale lending network and partnership with 280 financial institutions and investors who have years of expertise in government and conventional loans, alternative lending, non-QM loans, business, residential, investment, and commercial loans, and hundreds of niche-market mortgage loan options.

3. Number #3 and most important benefit Gustan Cho Associates offers that our competitors do not is that we have the rates. Gustan Cho Associates offers the most competitive mortgage rates, if not the lowest, compared to our competitors. Gustan Cho Associates is a DBA of NEXA Mortgage, LLC, the fastest-growing mortgage company in the nation. Our business model is based on the mortgage brokerage model versus a mortgage banking platform. Mortgage Brokers are capped at a 2.75% yield spread premium by law and must disclose their compensation on the closing disclosure. In contrast, mortgage bankers do not have to disclose their compensation because they are exempt as bankers. Most mortgage bankers will have a compensation yield spread premium of 5% to 11%. The higher the compensation of the mortgage company, the higher the mortgage rate to the consumer. We know Gustan Cho Associates has multiple net tangible benefits for consumers. Many folks needing a mortgage, whether for a purchase or refinance, would love to know that a company like Gustan Cho Associates is within a phone call’s reach. How can we restructure our websites, social media platforms, and marketing strategies to let the consumer know Gustan Cho Associates and its wholly owned subsidiary companies is available seven days a week to help them get the best mortgage option, at the best rate and term, with countless net tangible benefits that will not only save them tens of thousands of dollars over the term of the loan but will act in the best interest of the borrower. Thank you so much for your attention and participation.