What is the best way to market yourself as a mortgage loan originator through organic leads and not have to hire expensive lead generation companies during these tough times.

How can you automate marketing for loan officers and real estate agents during tough times like now in the mortgage and real estate market.

Forums are powerful for you to generate organic traffic which in turn get call to action and get those organic traffic converted to customer leads. Watch this video. We will cover more on the power of FORUMS to succeed and using FORUMS TO BE YOUR MARKETING PLATFORM as a loan officer or real estate agents. Here are some effective strategies for using online forums to generate organic traffic and leads:

1. Identify Relevant Forums Research and join forums where your target audience is active. Look for large, authoritative forums in your industry or niche.
2. Create a Value-Driven Profile Set up a complete profile with your name, photo and a compelling bio highlighting your expertise. This builds credibility.
3. Engage Consistently Don’t just drop links – participate actively by answering questions, offering advice and creating high-quality content contributions. Build relationships.
4. Add a Signature Link Most forums allow signature links back to your site or landing page. Keep it simple, compelling and relevant.
5. Share Original Content Post original data, research, case studies or unique insights that provide massive value. This exhibits your authority.
6. Seed Strategic Questions Occasionally ask questions related to your products/services to organically promote awareness and sharing of solutions.
7. Offer Consultation/Support Provide free consultation or support to members having relevant problems/needs you can help with. Share insights then suggest exploring further.
8. Give Away Premium Content Like guides, checklists or templates related to your expertise. Incentivize with exclusive subscriber content.
9. Feature Customer Success Share customer success stories, reviews or use cases relevant to the forum’s interests.
10. Host Contests/Giveaways Run contests or giveaways forum members can enter by visiting your site and completing an action like subscribing.

The key is to focus on providing immense value first. Build authority, rapport and trust – then you can steadily convert interested members into leads or traffic.

https://youtu.be/rHokl4skVjY?si=hdeLj_Ja1gJ1q3_a

• This discussion was modified 10 months ago by  Gustan Cho.

Onpage SEO, also known as on-site SEO, refers to the optimization of a website’s individual web pages in order to improve its search engine ranking and visibility. This includes optimizing content, meta tags, images, internal links, and other elements on a website to make it more attractive to search engines.

To effectively implement onpage SEO, here are some important tasks that need to be done:

1. Keyword research: Identify relevant keywords that your target audience is using to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find popular and relevant keywords.

2. Optimize title tags: The title tag is an HTML element that defines the title of a web page. It is displayed in search engine results as the clickable headline for a given result. Make sure to include your target keyword in the title tag and keep it under 60 characters.

3. Optimize meta descriptions: Meta descriptions are short snippets that appear below the title tag in search engine results. They provide a brief description of the content on the page and can influence a user’s decision to click through to your website. Make sure to include your target keyword and keep it under 160 characters.

4. Optimize heading tags: Heading tags (H1, H2, H3, etc.) are used to structure content on a webpage. They not only help search engines understand the content on a page, but they also make it easier for users to read. Use your target keyword in at least one heading tag.

5. Optimize images: Images can also be optimized for SEO by using descriptive file names and alt text. Alt text is used to describe an image for visually impaired users and it also helps search engines understand the content of an image.

6. Use internal linking: Internal linking helps search engines understand the structure of your website and how pages are related to each other. It also helps distribute link equity throughout your site. Link to relevant pages within your website using descriptive anchor text.

7. Create high-quality, relevant content: Content is a crucial element of onpage SEO. Create high-quality, relevant and engaging content that incorporates your target keywords naturally. This will not only help with SEO but also keep your audience interested and engaged.

8. Improve website speed: Website speed is an important ranking factor for search engines. Optimize your website’s speed by compressing images, using caching and reducing the number of HTTP requests.

By implementing these tasks, you can improve your website’s onpage SEO and increase its visibility and ranking on search engines. It is an ongoing process, so regularly review and update your website’s onpage SEO to stay ahead of the competition.

This message is directed to Ravinder Sharma the Chief Executive Officer of Viral Website Developers and Sapna Sharma the Chief Technology Officer at Gustan Cho Associates. What makes a Website viral on getting organic traffic for lead generation? How is Viral Website Developers different from the competition in creating Websites that generate organic leads. Can you please share your thoughts and business platform.