It is no secret that the most effective way for your website to get its content indexed and ranked on Google is through backlinking to other high domain authority websites with authority in its field. Let’s take a case scenario to explain what I am talking about. Let’s say it is a mortgage website. Let’s take this online message board, GCA Forums. GCA Forums is a national online community that provides a benefit to consumers and viewers about topics that benefit consumers and viewers seeking important information on the internet. Great Community Authority Forums ahs thousands of URLs on priceless, fact checked content from blogs, daily and weekend news reports, posts and threads from its live online community where viewers, members, and professionals can interact with one another and benefit viewers who may urgently seek the answers to the questions they have or answers to questions where they have gotten conflicting answers. However, in order for those in need of the answers they are seeking from GCA Forums, GCA Forums needs not only to be indexed on Google and other search engines, GCA Forums needs to be ranks on the first page, and preferably the first position or the top three position of Google and the search engines. GCA Forums having thousands of blogs, pages, and live news reports is extremely important and the reputation, authority, and brand depends on its livelihood and longevity of the brand. However, just having one of a kind, fact checked, time sensitive information is not the number one lifeline in having a nationally recognized online message board ( GCA FORUMS) and/or website. For viewers and consumers seeking such content, the online forum and/or website in question needs to be indexed and ranked by Google and all search engines organically. You know nothing is free in this WORLD. Of course any online forum and/or website can be on first page of Google as well as all search engines easily for a HEFTY PRICE. Google will rank you on the first page through charging the forum and/or website a fee, which can run the business and website owners tens of thousands of dollars. Many businesses do not have the budget to pay Google to rank on its first page. So how do you get ranked on first page of Google organically, which means you do not have to pay? It is through DO-FOLLOW BACK LINKING. DO-FOLLOW BACK LINKING is when a different company with a website links GCA Forums (it can be any URL from Great Community Authority Forums). The website that is linking to your website needs to have a HIGH DOMAIN AUTHORITY (DA). So, in this case, let’s say the website linking to GCA Forums is HUD(Housing and Urband Development, the parent of FHA). HUD is a POWERFUL, HUGE FEDERAL GOVERNMENT AGENCY with HIGH DOMAIN AUTHORITY that commands and gets CREDITBILITY and RESPECT. So, if a powerful agency like HUD links a blog written on GCA Forums on their website, the way Google views GCA Forums is that GCA Forums MUIST be a reputable online community with a POWERFUL HIGH AUTHORITY RESPECTFUL WEBSITE therefore Google feels confident and is assured that content in GCA Forums benefits viewers and consumers. Because a powerful respectful federal agency like HUD, the parent of FHA, cites a URL from GCA FORUMS, Google rewards Great Community Authority Forums by NOT just indexing GCA Forums on Google BUT ALSO SHOWS ITS APRRECIATION to GCA Forums by ranking its URL on the first page, and may rank it on the first or second position. This is why it is crucial to have fact checked high quality content so high DOMAIN AUTHORITY websites will backlink your URL on their website. The high DA back linking website considers you an authority in your field and that is why you are backlinked.

• This discussion was modified 1 month ago by  Sapna Sharma.