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Dually Licensed Realtor and MLO Career Opportunities
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I am a newer mortgage loan originator and am finding it rather difficult getting referral partners so I will try hooking up with real estate agents and enter with them a dually licensed Realtor and MLO networking businesses agreement partner. However, how can a mortgage loan originator get organic leads with websites and social media marketing platforms? How do you develop, structure, design, and launch your own online massive national internet digital media marketing platforms and websites in a rather short period of time? Who can you trust that can get you set up with a lead generation website, landing pages, Facebook business pages, Til TOC, Instagram, Linkedln, YouTube and Rumble channels, email marketing platforms, direct mail campaign, and enter into referral network with Realtor partners with as little capital as possible and with less stress as possible. Thank you in advance.
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I’m also wondering about the right way to start that conversation with a realtor so it doesn’t come off like I’m trying to sell them something. How do you keep an intro message brief (since we all have short attention spans and won’t read long messages unless engaged) but intriguing enough to want to hear more?
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Contacting a real estate agent as a new mortgage loan originator (MLO) to establish a referral partnership is delicate, especially with a networking business proposal for a dually licensed Realtor-MLO.
- You don’t want to come across as a salesperson but as a strategic partner.
- Hence, everything must be succinct enough to engage interest at first glance.
- Based on our discussion of referral strategies for authentic connection and your goal of meaningfully integrating.
- Here is a suggested template for that first outreach that is bespoke to be succinct yet captivating.
Introductory Message Guidelines
Bring Something to the Table:
- Capture attention with ideas or support that could lead to a mutually beneficial partnership without appearing too forceful.
Make specific personal references:
- Demonstrate that you have done some research about the individual to avoid sounding like a bot.
Maintain a Word Limit:
- Attempt to answer the prompt in only 3 to 5 sentences or 50-75 words to cater to short attention spans.
Encourage a Response:
- Allude to aspects like an increased volume of deals or faster closings as hints to encourage a reply without revealing all the info.
Sales Tones:
- Avoid using broad terms like “hiring me” or “my services.”
- Instead, focus on the partnership and how both parties will benefit.
Legal Reminder:
- Your message shouldn’t violate the terms of mortgage law (e.g., RESPA) by making kickbacks or unethical promises of incentives.
Steps to Create the Message
Research the Realtor (1 to 2 Minutes):
- Look them up on LinkedIn or Facebook.
- Check for recent blog posts.
- Do they work with first-time buyers, luxury homes, etc.?
- Are there any accomplishments worth noting?
- Remember their name, brokerage, or even one of their listings to make your outreach more personal.
- Example: If one posted about a new listing, offer subtle praise in your outreach.
Outline the Message Components
Opening (single sentence):
- Personalize the opening through a compliment that would capture their attention.
Value Proposition (single to double sentences):
- Describe briefly how the partnership would further the business progress or clientele (for instance, for easier loans their clients will access) without using your sales agenda.
Next Steps (single sentence):
- Present a considerately easy next-step invitation (like chat or coffee) so as not to close options for discussion.
Phrasing:
- Make it pleasant, informal yet formal, and inquisitive, suggesting mutual rather than one-sided exploration.
Decide on the medium:
DM on LinkedIn:
- This should only be used for business outreach.
- Agents spend much time on the platform and will most likely see your message.
- Plus, their posts will be visible to you.
Email:
- It works if you have their contact info from a networking event or a directory.
- It is more formal.
Facebook Messenger:
- Useful For local groups, it must be kept casual and spam-free.
Text:
- Only if you’ve met in person at an event such as an open house to avoid looking too forward.
- Avoid cold calls.
- They are intrusive and not the best initial contact unless someone has referred you.
Test and Tweak:
- Track replies after sending 5–10 messages to different agents.
- If no responses are received in a week, consider changing the message format, starting with a value hook.
- The message can also lead to a different benefit, highlighting different aspects.
Example Messages
- I have included three templates you can use as an MLO to partner with someone dually licensed.
- They are short, not sales-oriented, and assume some research has been conducted on the agent.
LinkedIn DM
- “Hello [Name], your post about [specific topic, e.g., assisting first-time buyers] caught my attention.
- I’m a local MLO trying to make lending processing easier for agents’ clients and possibly collaborating with a Realtor-MLO couple to close more transactions.
- Would you be available for a brief call to brainstorm together?
- I’m curious to hear how you collaborate with your lenders!”
Why It Works:
- It grabs attention with compliments, hints at collaboration, and minimizes sales pitches.
Personalization Strategies Used:
- Capture Attention through Warm Posting.
Email
- “Hi [Name], I see you are with [brokerage] and producing exceptional results on [e.g., recent listing].
- As a loan originator, I am seeking partnerships with dually licensed agents to streamline the closing process for real estate transactions and extend our marketing radius.
- Would you be willing to meet for coffee to discuss how we may assist your clients?
- Thank you very much!”
Why It Works:
- A warm compliment introduces the dual-licensing premise and invites the meeting without setting an agenda.
Personalization Strategies Used:
- Makes the recipient feel valued.
Facebook Messenger ([Local Group Context])
- “Hi [Name]! Your post in [Group Name] was quite fascinating.
- I am an MLO and have been working on plans where agents and I could work together on different levels.
- Let’s talk quickly via Zoom to see what other options we can work with.
- I would like to hear every bit of your insights.
Why It Works:
- It connects to a shared group, keeps it light but balanced, and hints at teasing a creative partnership.
- It is around 55 words.
Avoidable Common Mistakes
Don’t Explain Everything:
- Spend too much time explaining their talents or the entire plan dually licensed outline.
- It comes off as overwhelming.
- Save that for when they decide to engage in the follow-up chat.
Avoid catchphrases:
- Game changers or exclusive opportunities are phrases that belong in sales.
- Stay with clear, tangible values toward clients, attacking their pain points, like getting too close means faster closings.
Work With Groups:
- Generic phrases or messages are known to be discarded and ignored.
- The slightest alterations, such as mentioning their brokerage, make all the difference to genuine messages.
Gentle Follow-Up:
- Give a light touch of 5-7 days, sitting out and waiting.
- ‘ Lightly nudging, but I want to hear my note around teaming up.
- Get a lead on some level to engage the chat.
- All good with core points, but don’t pester over the past 2.
Compliance Update:
- Do not imply paid referrals or payments per lead.
- Emphasize a RESPA-compliant mutual value exchange.
Why This Strategy Works
Efficiency:
- Accommodates busy agents’ schedules.
- Most read text messages in under five seconds.
Engaging Content:
- The dual license perspective is unusual and draws interest without being overly promotional.
Customized Communication:
- Proves that the recipient is not part of a spam campaign, establishing trust from the outset.
Minimal Pressure:
- Accepting a chat or coffee feels like a conversation without commitment.
Connection to Your Objectives
- As we discussed before, your primary concern is establishing referral networks and considering dually licensed partnerships while experiencing minimal strain.
- These messages help achieve that by focusing on local agents first, which can scale later, and framing you as a partner, not a vendor.
- As discussed earlier, they also align with your strategy to leverage LinkedIn for outreach and incur no costs since the messages are free.
Test It:
- Choose 3-5 agents this week, research them, and send personalized messages using any template.
Monitor Responses:
- Track responses with a simple tool like Google Sheets, tracking who responds and measuring effectiveness.
Learn Their Needs:
- If they respond, have a 5-minute pitch about how a Realtor-MLO team could actively co-market (joint webinars, shared flyers, etc.).
- I could assist with that, so feel free to reach out.
Scale Up:
- After landing one partner, ask them to introduce you to their other colleagues to build your network organically.
- If that’s interesting, I could brainstorm how to contact a particular agent or role-play a follow-up conversation to land the deal.
- Also, since you mentioned visuals earlier, would you want me to check if you’re ordering a chart outlining your outreach plan?
- What would you want me to do next?
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As a novice mortgage loan originator, developing a robust online strategy while building an online reputation and earning organic leads can be difficult but fulfilling. This step-by-step guide will help you systematically strategize and market digitally.
Develop and Establish Your Brand Identity and Audience
Brand Identity:
As a mortgage loan originator, what message do you want to communicate to the world? Think about your values and craft a theme around them. Brand yourself about something that would make you stand out, described as a Unique selling proposition(USP).
Target Audience:
Who do you want to serve? First-time home buyers? Investors? Please make sure to tailor your communication to them.
Design a Website
- Buying a domain: Ensure it is catchy.
- Hosting: Choose an appropriate hosting site.
- The Homepage: Introduce yourself and your services to visitors.
- About the contents of the care page: Describe your experience and background history.
- Let the audience know what makes you better than others.
- Services Offered: Mention the specific loans you deal with and their details.
- Alternatively, describe those loans.
- Resource Center: This page should feature all your blogs, guides, and available lists about your town or city’s needs.
- Contact Page: Make them accessible to everyone who wishes to reach you.
- Design: Ensure you use websites but also incorporate mobile responsive templates. Users who visit the site should easily and freely navigate smoothly.
Optimize for SEO
- Keyword Search: Search engines find the most potential keywords related to mortgages and real estate real estate.
- On-Page SEO: Focus on website content, meta tags, and headings incorporating these identified keywords.
- Local SEO: Set up and optimize a Google My Business account for local searches.
Use Social Media Marketing
Facebook and Instagram:
- Set up business profiles and regularly share valuable content like tips and market updates.
- Use Facebook Ads to market to defined audiences.
- LinkedIn: Develop a professional profile, network with industry contacts, and post informative articles.
- YouTube and Rumble: Create video content explaining mortgage processes, tips for buyers, and market insights.
Create New Web Pages
- Develop specific webpages for selected marketing campaigns (For instance, programs for first-time homebuyers).
- Implement lead capture forms requiring submission of contact details in exchange for valuable materials such as eBooks and checklists.
Email Marketing
- Create an email list using Mailchimp or Constant Contact.
- Regularly send newsletters full of tips, market updates, and customized offers to nurture leads.
Direct Mail Campaigns
- Design targeted mailers for your vicinity advertising your services, special offers, or educational content to the area of your focus.
- You can design and print with Vistaprint.
Realtor Referral Network
- Go to local networking events to meet real estate agents.
- Offer proposals that benefit both parties, like co-hosting seminars or workshops.
Reliable Partners
- Freelancers: Use Upwork and Fiverr to hire a social media manager or get a website and graphic designer to create one for you.
- Agencies: To have all your needs serviced immediately, look for a digital marketing agency specializing in the mortgage industry.
- Networking: Participate in local real estate or mortgage professional associations to get trusted partners or referrals.
Stress and Budget Management
- Establish a Spending Limit: Set a cap on marketing spending.
- Focus resources on activities that will generate the highest return.
- Reduce Work Where Possible: Use Hootsuite to schedule social media posts.
- Email marketing tools are also available to make task execution more efficient.
While establishing and maintaining an online presence, especially for a mortgage loan originator, can be complex, employing the right strategies will yield fruitful results. You can concentrate on delivering content that matters, optimizing your platforms, and nurturing referral relationships. Establishing an efficient, effortless, and frugal lead generation system is achievable with the right resources.
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Wooo! Sorry. I read your post when it first got published a few hours ago, and this is right up the alley when Chad Bush and I have been discussing the past week. I needed time to sort out all your questions and concerns and put this in a real-life case scenario. I have gone through every question and concern you have stated. They are great questions, and you can rest assured that I have challenged every obstacle you have stated. I will start with an introduction to the mortgage industry as a whole. When I got my NMLS license in March 2012 and started my website on January 3rd, 2013, the competition in ranking for keywords on the first page for hundreds of keywords was not as competitive as it is now.
Starting a Career as an NMLS Licensed Mortgage Loan Originator
As a beginner NMLS licensed or FDIC registered mortgage loan originator (MLO), it is a calculated approach to organic leads and developing referrals using real estate agent networks for referrals. This is because it lowers costs and stress. I want to detail step-by-step achievable goals using websites, social media, and referral partnerships. I also want to explain how setting up and launching a digital marketing presence can be done affordably and quickly while developing a risk-free, minimal-effort resource guide. As you work toward lower stress and capital, I want to provide beginner-friendly solutions primarily focused on cost.
Generating Organic Leads using Websites and Social Media
Trust-based leads acquired without dependence on heavy advertisements fall under organic leads.
Here’s how to take advantage of the websites and social media as an MLO:
Website for Obtaining Organic Leads
Objective:
- The website is the digital hub for capturing and showcasing credibility and expertise.
Essential Highlights:
Content SEO Optimized:
- Writing blog or webpage posts targeting keywords like “first-time home buyers tips” and “mortgage rates [your city]” can help you rank on Google over time.
- For instance, the blog title “How to Qualify for a Mortgage in [Your State]” can attract local searchers.
Lead Capture Forms:
- Add basic forms that offer free material, such as checklists or eBooks, in exchange for the user’s contact details.
Testimonials:
- Use and advertise reviews from former clients to enhance credibility.
- Register and create your business profile on the GCA Forums Business Directory.
- GCA Forums Business Directory has a field for borrower reviews and testimonials.
- Enhance and promote your name, professional profile, and expertise by doubling down on GCA Forums Classifieds.
- List classifieds for services provided categories and post rich keyword texts on category sections like business funding, bad credit loans, down payment assistance, and other sections that the public can benefit from your services.
Mobile-Friendly Design
- With 60% of web traffic from mobile devices, ensure your website is responsive. (https://www.gcaforums.com/business-directory/)
Getting Started as an NMLS Licensed Mortgage Loan Originator: Action Steps
As an NMLS-licensed or FDIC-registered mortgage loan originator, you create, develop, start, and launch your business. Remember that an average new business takes two years to get established, stabilized, and profitable. The timeframe for solidifying a strong foundation and having a business model that is a good fit for you depends on each entrepreneur. New NMLS mortgage loan originator, I have seen loan officers take off and go viral with their mortgage business in three months; some took over a year.
- Create a professional site using Wix, Squarespace, or WordPress and free or paid themes like Astra.
- Expect to spend between $50 and $300 monthly.
– For keyword optimization, enable Yoast SEO, a free WordPress plugin.
– Enable a free Google Analytics account to monitor user activities on your site and improve content accordingly.
#### Social Media to Source Organic Leads
– Choose Social Media Outlets Strategically:
– **Facebook**: Great for local groups and for posting educational pieces such as “5 Mortgage Myths Busted”. Join real estate or home buyer groups and answer questions without the intention to sell.[](https://himaxwell.com/resources/blog/mortgage-lead-generation/)
– **Instagram**: Share quick tips like “3 Ways to Boost Your Credit Score” through Reels. Visual storytelling captivates younger audiences.
– **LinkedIn**: Connect with real estate agents and share industry updates. It’s great for B2B engagement. [](https://www.apmortgage.com/joinapm-blog/a-guide-to-social-media-for-loan-originators)
– **TikTok**: Short clips work well; for example, “What Lenders Don’t Tell You.” It works well for borrowers under the age of thirty-five, but it does require some imagination. [](https://www.goodvibesquad.com/blog/mortgage-lead-generation-on-social-media/)
– **YouTube**: Post long videos covering topics like “How to Get Pre-Approved.” Revise the titles and descriptions to include phrases such as “mortgage tips 2025”. [](https://www.apmortgage.com/joinapm-blog/a-guide-to-social-media-for-loan-originators)
– **Rumble**: Not widely known amongst MLOs, YouTube videos can be uploaded here to reach niche audiences who distrust conventional sources.
– **Content Strategy**:
– Engage with followers 1-3 times a week per user; this will keep the user consistent and prevent them from feeling burnt out. [](https://highnote.io/real-estate-lead-generation/)
Responding to comments explains most loans, then explains a story revolving around a client’s success and invites everyone to a free consultation.
– All platforms aim for 70% educational content, 20% personal stories, and 10% promotional content.
– Customize logos, texts, and video thumbnails on **Canva**.
– Actively join the conversation on DMs and comments instead of treating them as monologues.
– **Action Steps**:
– Set up free business accounts on these platforms using the same bio, photo, and website links to save on branding design.
Turn to Buffer or Hootsuite’s free plans, which offer the bonus of cross-platform scheduling, enabling you to achieve more with less work.
– Please take a look and comment on the posts of local real estate agents to establish a connection.
#### Email Marketing
– **Goal**: Nurture leads from your website or social media platforms.
– **Tactics**:
– Create a “Free Guide to Home Buying” or similar product for your webpage as a lead magnet.
– Monthly newsletters containing tips, market updates, and a call to action (“What are you waiting for? Book a call if you want to talk loans!”).
– **Action Steps**:
– Manage emails with **Mailchimp** or **ConvertKit** (free for up to 1,000 subscribers).
– Write 3-5 automated emails that welcome new subscribers as you introduce yourself and build Trust.
### 2. Creating, Outlining, Designing, and Implementing a National Digital Marketing Platform.
While “establish a massive national digital presence “may be intimidating for some, as a newer MLO, you can start small, think local, and progress. This section will discuss automating cost-effective websites and social media in 1-2 months.
#### Step 1: Develop your strategy
– **Identify the Audience**: Target first-time buyers, refinancers, and investors in particular geographical areas such as your city or state. VA loans for veterans are a good example of a back niche that allows you to focus on a specific targeted audience.
Objectives Setting: Try achieving 10-20 monthly leads instead of millions for your initial goal. Later, you can expand your reach nationally through SEO and referrals.
– **Marketing Compliance Check**: Check if all the marketing steps comply with mortgage marketing laws such as TILA and RESPA. Before rolling out the marketing plan, could you speak with a broker or compliance officer?
#### Step 2: Design and structure
– **Website**:
– **Domain**: You can purchase domains of choice, such as YourNameMortgage.com, on sites like GoDaddy or Namecheap for around 10 to 15 bucks a year.
Hosting: Reliable, beginner-friendly Hosting is available at SiteGround or Bluehost for 3 to 10 bucks a month.
– **Template**: Use Wix, Squarespace, or WordPress for a clean, professional, and fast template. Avoid flashy and complex designs, as they can cloud visitors’ experiences.
– **Pages**: Have Home, About, Services, Blog, Contact, Lead Capture, and all other relevant pages.
– **Tools**: Integrate a mortgage calculator and review client widgets using free plugins such as **Mortgage Calculator WP** and **Google Reviews**.
– **Social Media**:
Design profiles for each platform and use them to channel traffic to your website. Use noticeable branded logos that can be designed with Canvas.
– **Landing Pages**:
Campaign-specific pages like “Guide for First-time Buyers” can be created with **Lead Pages** at 37 per month or using WordPress with **Elementor** Free tier.
– Create conflict-free and enticing calls to action like “Download your free guide now.”
– **Time Estimate**: 1-2 weeks for template and set up, no code required.
### Step 3: Launch
– **Soft Launch**: Share your social media and websites with friends, family, and a few real estate agents for better suggestions.
– **Content Kickoff**: Create 3-5 blog posts alongside 10 social posts and hold off on promoting heavily until content kickoff.
Create Locally: Use local Facebook groups, email your network, and ask agents to promote and share your site.
– **Time Estimate**: 1-2 weeks for refining and launching.
– **Cost**: $50 – $100 in initial payment for domain, hosting, and basic tools. $20 – $50 a month for ongoing.
### Step 4: Scale Nationally (Later)
– Invest in a broader SEO footprint with a flow of local leads and start targeting keywords like “best mortgage lender USA.”
– Use LinkedIn to network with out-of-state agents.
– On multiple platforms, reshare the same content to drive engagement.
### 3. Reliable Resources For Starting Up With Little Capital And Stress
Until you are established, expensive agencies are untimely. Work with trusted online sources, cut costs, and reduce effort. Here is a framework to guide each step:
#### Website and Landing Pages
– **Wix/Squarespace**: These are drag-and-drop builders with free or low-cost plans ($0–$30/month). No tech skills are needed, and the templates are mortgage-friendly.
**WordPress + SiteGround** will offer more flexibility, allowing free themes and plugins for lead forms. It is slightly more technical at $5-15/month.
**Leadpages ** is great for user-friendly landing pages but pricey ($37/month). Alternatives: **Card** ($19/year) or Elementor.
Why Trust: Trust is easy to verify due to the countless users and straightforward registration without hidden costs and contracts.
Social Media Setup
Facebook Business Page:
- Simple to set up.
- Avoid ads, organically post content, then advertise as able.
Instagram/TikTok:
- Use smartphones and free editing software like CapCut to create short films.
LinkedIn:
- Join groups focusing on mortgages and real estate for easy networking.
- A free profile allows for group interaction without needing paid memberships.
YouTube/Rumble
- YouTube and Rumble are video marketing channels at no charge.
- Record videos using a basic phone setup (a tripod for $20 and upload them.
- Optimize your videos with TubeBuddy (free tier) for SEO.
Why Trust:
- They have no costs, are widely known, and have good backing communities.
- Beware of scams and only use the official applications.
Email Marketing
- Mailchimp: Mailchimp is free for up to 1,000 subscribers and offers automated newsletters.
- ConvertKit: Convertkit is Free for up to 300 subscribers.
- It is better for lead nurturing but scales affordably.
Why Trust:
- Customers serve small businesses, knowing they can maintain fair pricing without hidden costs.
Direct Mail Campaign
- Vistaprint: Affordable postcards/flyers 20-50 for 100 pieces.
- Design yourself or use available templates.
Every Door Direct Mail (EDDM)
USPS targeted local mailings ~20 cents per item. It is great to reach homeowners without needing to purchase expensive mailing lists.
Action Steps:
- Start with 50-100 pieces to test messages.
- An example could be “Refinance Now and Save!”
- Include the QR code linking to the landing page for tracking.
Why Trust:
- Vistaprint and USPS services are low-cost, don’t require contracts, and are well-established.
- Avoid the ‘guaranteed leads’ gimmick when sending third-party mail because it’s often extremely expensive.
Realtor Referral Network
Strategy:
Local Meetups:
- Network through real estate meetups on Eventbrite or MeetUp, bring business cards, and provide value, such as “I can fast pre-approve your clients,” to make connections.
LinkedIn Outreach:
- Message agents within the area and pitch, “I’d love to partner to streamline your closings.
- Should we grab coffee next week?”
Dually Licensed Partnership:
Structured co-marketing as MLO and Realtor:
- Clearly defined roles: loans, listings, etc.
- Tax a simple contract: $200-500.
Value Exchange:
- Add clients in exchange for referrals. Do joint webinars to earn Trust.
Action Steps:
- First, focus on referring 3-5 agents. Set weekly meetings for prospect discussions.
- Set up meetings through Calendly and schedule free accounts to eliminate back and forth.
- Organize track referrals in HubSpot’s free CRM.
Why Trust:
- Losing money on “referral networks” is losing partnerships.
- Paying local, trustworthy, low-value agents is a verifiable online scam.
Vetting Providers
Red Flags:
- Low fees will result in thousands of leads and long-term contracts.
- Trustpilot or BBB check reviews.
Safe Bets:
- If you need assistance with tasks such as logo creation, use well-known platforms (like Wix, Mailchimp, and Canva) or freelancers on Upwork and Fiverr for $50–$100.
Budget:
- The total startup costs for a domain, hosting, mailers, and other basic tools could be $100- $300.
- There’s also a monthly fee of $30–$100.
Building a Referral Network with Real Estate Agents
- Working with real estate agents as a dual-license MLO/Realtor team is a productive way to maximize your struggling referrals.
Here’s how to make it happen:
Find Agents:
- You can look up real estate agencies based in your locality on LinkedIn by typing real estate agent [your city] and connecting with some online.
- Go to open houses and local NAR meetings.
Would it be possible for your broker to introduce you to trusted agents?
Pitch Value:
- Remember to market your MLO talent.
- “I can help your buyers get approved much quicker, which means you close more deals.”
- As a dually licensed partner, we emphasize synergy focus:
- “We can market like a one-stop shop, listing, and loans, all from one team.”
- Proposed co-hosting events like “First Time Buyer Workshop” to generate leads.
Formalize the Partnership:
- Draft a simple agreement on how the split of referrals will work, detailing responsibilities such as splitting commission share per referral of 25% commission share per referral.
- Affordable templates are available on Rocket Lawyer for about $40.
- Agree on methods to market.
- Shared flyers, coordinated social media posts, or partnered landing pages.
Low-Stress Suggestions:
- Use Slack for effortless and helpful communication.
- Focus on agents frequently dedicated to education and client service.
- They’re more likely to appreciate your dual-role value.
Keeping Expenses and Stress to a Minimum
Control Over Time:
- Allocate 1-2 hours daily to marketing initiatives such as social media, emails, or agent outreach.
- Focused content creation.
- Set aside a time slot at the start of the month to create all of that month’s posts using Google Docs.
Automation:
- Mailchimp can automate emails, and socials can be scheduled with free programs like Buffer.
- Stay efficiently informed by setting Google Alerts on “mortgage news.”
Use Case Motions:
- Get accustomed to organic leads taking 3-6 months and expect slower initial results.
- Celebrate minute milestones like obtaining your first agent meeting or 10 email subscribers.
Budget Allocation:
- Domain + HostingHosting: $15-30 initial, $5-15 recurring.
- Website Builder: $0-30/month.
- Email Marketing: $0-10/month.
- Direct Mail Experiment: $50-100.
- Networking Efforts: $0-50 (business cards and coffee meetings).
- Total Initiation Cost: $100-300 with a recurring monthly cost of $30-100.
Example Timeline (6–8 Weeks)
- Week 1: Purchase a domain, set Hostingup, and select a website builder.
- Then, set up Facebook, LinkedIn, and Instagram profiles.
- Week 2: Draft 2 blog posts and design a 3-5 page website.
- Set up email marketing and one lead magnet.
- Week 3: Create and schedule 10 social media posts via Buffer.
- Build one landing page.
- Week 4: Launch the website and share it on local group pages.
- Purchase 50 mailers from Vistaprint.
- Week 5: Contact five real estate agents on LinkedIn and attend one networking event.
- Week 6: Upload the first YouTube/TikTok video and send out the first email newsletter.
- Week 7: Meet with one agent to discuss a potential partnership and test the direct mail campaign.
- Week 8: Analyze Google Analytics data for site traffic and engagement, then adjust website content accordingly.
To establish a simple and strategic network and marketing system, you will only be paid $300 one time and $100 per month after. Avoid getting scammed on platforms like Wix, Mailchimp, or LinkedIn, and focus on local agents to keep things simple. Focus on consistent, valuable content to increase organic traffic over time. You don’t need to worry about the national audience yet. Concentrate on local markets first to build your foundation.
For instance, I can investigate some topics more deeply, such as creating a specific social media plan or finding agents in your region.
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