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How Mortgage Loan Officers Can Get Organic Traffic With Promoting Keywords
I have three dually licensed real estate agents and mortgage loan originators who are the main breadwinners and need to produce. They are 100% commission and if they do not list, sell, or rent a house or commercial property they do not bring home a pay check. The mortgage industry has been no different and bleak. However, the chances are much greater for the dually licensed realtor and mortgage loan officer to concentrate on loan origination rather than real estate sales because they can cover much more distance. A loan officer does not have to drive a customer all over the city to show them a home. Loan officers can work remotely, over the phone, and out of state as long as the loan officers are licensed in the particular state. I know many loan officers purchased leads and SEO programs to no avail. Nothing but a waste of money and time. I have been talking to Viral Website Developers and am very interested in targeting keywords and buying Google Ads or work on blogs or content with the right keywords. Where can I get a list of keywords on government, conventional, and non-QM loans. I would appreciate the GCA technical and seo team if they can guide me the right direction because these folks do not have the money nor the time to get scammed by a fast talking SEO lead generation hustler. Thank you in advance.
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3 Replies
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I guess I will skip out USDA loans. I can keep on adding to this list of keywords for government loans, conventional loans, and non-QM loans as I think of more. The primary keywords is very competitive and difficult to compete with. I suggest you go with long tail keywords.
Keyword Suggestions for FHA, VA, Conventional, and Non-QM Loans. To optimize your content for search engines and attract the right audience, you should use specific keywords related to each type of loan. Here are some keyword suggestions for FHA, VA, Conventional, and Non-QM loans:
FHA Loans: Primary Keywords:
- FHA loans
- FHA home loans
- FHA mortgage
- FHA loan requirements
- FHA loan application
- FHA loan limits
Secondary Keywords:
- FHA loan credit score
- FHA loan with bad credit
- FHA loan with a 500 credit score
- FHA loans with collections
- FHA loans with charge-off accounts
- FHA loans with late payments
- FHA loans with judgment
- FHA loans with a tax lien
- FHA loan down payment
- FHA 203(b) loan
- FHA 203(k) rehab loan
- FHA loan rates
- FHA loan guidelines
- FHA-approved lenders
- Benefits of an FHA Loan
- HUD Cash-Out Refinance on FHA Loans
Steps to Get an FHA Loan?
- First Time Home Buyer FHA Loan Process?
- FHA loan during Chapter 13 Bankruptcy
- HUD Chapter 13 Guidelines on FHA loans
- HUD Cash-Out Refinance During Chapter 13 Bankruptcy
Long-Tail Keywords:
- How do I qualify for an FHA loan?
- Can I get an FHA loan with bad credit?
- What is the minimum credit score for an FHA loan?
- What is the down payment requirement for an FHA loan?
- Can I get a 203(k) rehab loan with an FHA mortgage?
- What are the current interest rates on 30-year fixed-rate mortgages (FRMs) insured by the Federal Housing Administration (FHA)?
- What should I know about applying?
- What are the general steps involved in getting one
- Who qualifies as first-time buyers?
- Are there any other programs that help out new homeowners like this door do not have them beat in terms of assistance provided per se (or whatever language they used)?
VA Loans: Primary Keywords:
- VA loans
- VA mortgage
- VA Loan Requirements
- Apply For A VA Loan
- Loan Limits For VA Loans
Secondary Keywords:
- Credit Score For VA Loan
- VA loan with late payment
- VA loan with collections and charge off accounts
- Down Payment On A VA Loan
- VA loan manual underwriting
- VA loan during Chapter 13 Bankruptcy
- VA Guidelines on Chapter 13 Bankruptcy
- Benefits Of A VA Home Loan
- Current Rates For VA Loans
Guidelines On How To Obtain One Of These Mortgages: Approved Lenders By The U.S Department Of Veterans Affairs:
- Steps To Get A VA Loan?
- What Is The VA Funding Fee For
Long-Tail Keywords:
- How do I qualify for a VA loan?
- Can you get a VA loan more than once?
- What is the minimum credit score for a VA loan?
- What is the down payment requirement for a VA loan?
- Does the government give grants to veterans?
- Will my disability rating affect my VA loan eligibility or interest rate?
- Does it take longer to close on a house with an FHA or conventional mortgage than using this financing option?
- Why might that be true in some cases but not all situations?
- People might choose between these two types based on their circumstances at any given time.
- Overall, what would happen to trigger such a delay, and so on?
Traditional Loans: Primary Keywords:
- Standard loans
- Standard mortgage
- Requirements for standard loans
- Application for a standard loan
- Limits on standard loans
Secondary Keywords:
- Credit score for a traditional loan
- Down payment for a traditional loan
- Interest rates on traditional loans
- Guidelines for Traditional Loans
- Process of getting a traditional loan
- Lenders for conventional mortgages
Long-Tail Keywords:
- Ways to qualify for a normal mortgage
- Comparison between FHA and normal mortgages
- Normal Mortgages for first-time property purchasers
- Steps in getting the usual credit
- Earnings requirements for usual advances
Non-QM Loans:
Primary Keywords:
- Bank Statement Loans
- DSCR Loans
- No-Ratio Loans
- AirBnB Mortgage Loans
- P and L Statement Mortgage Loans
- No-Doc Loans
- ITIN Mortgage Loans
- DACA Mortgage Loans
- Loans that are not QM (Qualified Mortgage)
- Non-qualified mortgage (non-QM)
- Requirements of non-QM loan
- Applying for a non-QM loan.
- Non-qualified lenders (non-QM lenders)
Secondary Keywords:
- Credit score required by non-QM loan
- Minimum down payment on a non-qualified mortgage
- Rates of interest charged on non-qm mortgages.
- Guidelines governing the issuance of non-QM loans.
- The procedure involved in obtaining a Non-qualified home credit.
- Alternative home finance providers.
Long-Tail Keywords:
- How do I become eligible? [Qualify] For Non-Qualifying Home Loans?
- Self-employed people can get this kind of funding, too!
- Bad Credit? No worries, we got your back with our bad credit program!
- Step-by-step process to get approved for this type of financing: what do you need to know before applying?
- Income needed: What should my income be to qualify me? (non qm)
- Difference between non–qualified and regular mortgages [QM vs conventional].
Usage Tips: Content Creation:
Titles, headings, and meta descriptions should contain primary keywords. Use secondary and long-tail keywords naturally throughout the content. Avoid keyword stuffing by having each page focus on one keyword theme.
On-Page SEO: When optimizing URLs, image alt texts, and internal links, relevant keywords should be used. Detailed and informative content should be created that answers common questions related to each type of loan.
All pages include call-to-actions (CTAs) encouraging users to apply for loans or contact your team for more information.
Local SEO:
Combine local terms with loan keywords to attract borrowers in specific areas. For example: “FHA loan lenders in [City]” or “VA loans in [State].”
Ensure that your Google My Business profile is optimized with relevant keywords and up-to-date information about your business location(s).
Content Types:
Create blog posts, FAQs, and guides focusing on different aspects of each loan product your company offers. Engage with potential customers through video content such as webinars, which can help improve SEO rankings while engaging audiences who may not read lengthy articles but prefer visual storytelling methods like infographics. Using these keywords strategically can increase your visibility within search engines, attracting more qualified leads and growing the business.
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There are instances where a website owner decides to change their old URL or domain name to a shorter new URL or domain. Doing a redirect from a old URL to a new URL can damage the SEO and domain authority of the new URL because Google is crawling a brand new website. This is also taking the old URL redirected 301 redirect to the new URL.
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Since I am part of the Gustan Cho Associates digital marketing technical team under the supervision and management of Ravinder and Sapna Sharma and am an associate digital marketing analyst for Viral Website Solutions, I can walk you through the steps in branding yourself and your brand and implementing a digital marketing campaign for your mortgage loan origination business.
Optimizing Content for FHA, VA, Conventional, and Non-QM Loans: Below are some detailed steps to create content optimized with the given keywords for on-page SEO optimization and content creation. This will include creating content for each loan type and optimizing existing pages for search engines.
Creating Optimized Content for Each Loan Type
FHA Loans
Blog Post Title:
“How to Get Approved For an FHA Loan With Bad Credit – Step By Step Guide”
Content Outline:
Introduction:
- What are FHA loans, and why are they good for borrowers with bad credit?
- What is an FHA Loan?
- FHA loans vs conventional loans: what do you need to know?
Keyword usage: FHA loans, FHA mortgage.
FHA Loan Requirements: Minimum credit score needed to qualify for an FHA loan & other eligibility criteria.
Keyword usage: FHA loan requirements, FHA loan credit score.
Steps to Apply for an FHA Loan:
Application and mortgage process:
- pre-qualification
- pre-approval
- down payment and closing costs
- what are seller concession and lender credit
- credit pull and evaluation
- automated underwriting system
- documentation required, underwriting, clear-to-close, closing, and funding
Keyword usage: FHA loan application, FHA loan process
Benefits of FHA Loans:
Advantages include low down payment, lenient debt-to-income ratios, leniency with borrowers with bad credit, and assumable loans.
Keyword usage:
- FHA loan benefits
- FHA loan with bad credit
- FHA loan with low credit scores
- FHA loan during Chapter 13 Bankruptcy
- FHA loan after bankruptcy and foreclosure
- FHA loan with late payments
- FHA loan down payment
- FHA loan manual underwriting guidelines
- What are Compensating Factors on FHA Loans
- Can I get Approved for an FHA Loan with a 500 Credit Score?
- FHA loan with collection and charge-off accounts
- FHA loan with late payments
Tips to Improve Your Credit Score: Actionable tips on improving one’s credit score and getting better terms.
Keyword usage: credit improvement; FHA loan credit score.
Success Stories:
Include success stories or testimonials of clients approved despite having bad credits.
Keyword usage: FHA loan success stories. Summarize the benefits discussed above and encourage readers to contact you for further information about this financing option.
Call-to-Action (CTA):
Ready to buy a home using FHA? Contact Gustan Cho Associates today!
VA Loans
Blog Post Title:
“VA Home Loans Explained – What Veterans Should Know”.
Content Outline:
Introduction:
What is a VA home loan, and who does it serve in the US?
What is a VA Loan?
Unique features of VA loans explained.
Keyword usage: VA loans; VA mortgage
VA Loan Requirements:
Eligibility requirements include the service period needed and credit score minimums.
Keyword usage: va loan requirements; va loan credit score.
Benefits of VA Loans:
Advantages include zero down payment, no PMI & low interest rates for military personnel.
Keyword usage: VA loan benefits; VA loan with bad credit: VA loan with low credit scores, VA loan with high debt-to-income ratio, VA loan with late payments, VA loan during Chapter 13 Bankruptcy, VA loan after bankruptcy and foreclosure, VA manual underwriting guidelines, VA loan down payment.
Application Process:
Steps to follow when applying for a VA home loan, including getting COE.
Keyword usage: va loan application; va loan process
VA Loan Rates and Fees:
What are the current interest rates, and if I am eligible, how much do I pay in funding fees?
Keyword usage: VA loan rates, VA funding fee, VA Streamline Refinance, VA loan with low credit scores, VA loan with high debt-to-income ratio, VA manual underwriting guidelines.
Success Stories: Share success stories or testimonials from veterans who have benefited from this financing option to buy their dream homes.
Keyword usage: va loan success stories. I will briefly summarize the benefits listed above, encouraging them to reach out should they need further assistance in understanding more about these kinds of loans offered specifically to those who have served our country through its armed forces.
Call-to-Action (CTA):
Are you looking at purchasing property after retirement from military service? Get in touch with Gustan Cho Associates today!
Conventional Loans
Blog Post Title:
“Conventional Mortgage vs FHA – Which One Should You Choose?”
Content Outline:
Introduction: Comparing standard and government-backed mortgages. Key aspects to compare include down payment, credit score requirements, and mortgage insurance.
Keywords: Traditional fixed rate home loan vs FHA loan, benefits of FHA loans.
Pros and Cons of Conventional Loans
Advantages and disadvantages of conventional loans.
Keywords: Benefits of conventional mortgage financing; Down payment for a conventional mortgage; Fannie Mae and Freddie Mac Guidelines after Bankruptcy and Foreclosure.
Application and Mortgage Loan Process
Steps for applying for a traditional fixed-rate mortgage conventional loan.
Keywords: How do you apply for a conventional mortgage? What is the process for obtaining a traditional fixed-rate home loan? Benefits of Conventional vs. FHA Loans, Non-Occupant Guidelines on Conventional vs. FHA Loans.
Success Stories
Stories about people who got approved for a mortgage through this lender.
Keywords: Approval story – (Gustan Cho Associates).
Summarize the strengths of each type while urging them to call you now!
Call-to-Action (CTA)
“Need help choosing between a traditional fixed rate mortgage or an FHA loan? Contact Gustan Cho Associates today!”
Non-QM Loans
Blog Post Title:
“Exploring Unconventional Mortgages: A Mortgage Product For Every Borrower”
Content Outline:
Introduction: Briefly introduce unconventional mortgages and alternative financing mortgage loans. Explain the benefits and purpose of alternative and non-QM mortgage loan programs in serving non-traditional borrowers.
- What are Unconventional Mortgages?
- Nonqualified mortgages should be defined and differentiated from regular QMs.
Use Keywords:
- Non-QM loans
- Non-QM mortgage
- No-Doc Loans
- Bank Statement loans
- DSCR loans
- Non-QM Jumbo Loans
- P and L Statement Mortgage Loans
- ITIN Loans
- DACA Loans
- No-Ratio Loans
- Asset-Depletion Loans
- 1099-Income Only Loans
- Mortgage Loans For Self-Employed Borrowers
Unconventional Mortgage Requirements
List the requirements that must be met before qualifying for these kinds of loans. Include credit scores, down payments, etc. Use keywords such as non-QM loan requirements and non-QM loan credit score.
Benefits of Unconventional Financing Options Over Traditional Bank Offerings
- Regarding Flexibility and Ease of Qualification For Self-Employed or Seasonal Workers Who May Not Have Steady Income Streams All Year Round.
- Those With Irregular Employment Histories.
- Such as Freelancers Who Only Started Earning Recently After Quitting Their Full-Time Job With an Employer.
- These Wage Earners Were Previously Earning a Salary Which Made Them Eligible For Conventional Lending.
- However, they now wish to buy a property locally or overseas regardless of whether there is proof of any income being generated from the said premises until after it has been bought and occupied by the borrower.
Application and Mortgage Loan Process
- What procedure is followed when applying for a loan that falls within this category?
- Use keywords such as non-QM loan application and non-QM loan process.
Success Stories
- Share testimonials or case studies of clients who obtained unconventional mortgages.
Use keywords: Non-QM loan success stories.
Summarize advantages and prompt them to make contact.
Call-to-Action (CTA):
“Looking for a mortgage solution that fits your unique situation? Contact Gustan Cho Associates today to learn more about Non QM loans!”
On-Page SEO Optimization
Title Tags and Meta Descriptions:
Example for FHA Loans Blog Post:
Title Tag: How to Get an FHA Loan with Bad Credit | Gustan Cho Associates.
Meta Description: Learn how to get approved for an FHA Loan even with a bad credit history. This article covers the benefits, requirements, and steps in applying for an FHA Mortgage through Gustan Cho Associates.
Example for VA Loans Blog Post:
Title Tag: What are VA Loans and Who Qualifies | Gustan Cho Associates
Meta Description: Discover what makes Veterans Affairs (VA) loans unique from other mortgage programs. We will discuss the features, benefits, requirements, and qualifications needed and how they can be applied successfully with expert guidance provided by Gustan Cho Associates.
Header Tags (H1, H2, H3, etc.):
H1: How to Get an FHA Loan with Bad Credit
H2: What is an FHA Loan?
H2: FHA Loan Requirements
H2: Steps to Apply for an FHA Loan
H2: Benefits of FHA Loan
H2: Tips on How to Improve Credit Score
H2: Success Stories
H2: Conclusion
H3: Low Down Payment
H3: Lenient Debt-to-Income Ratios
H3: Assumable Loans
Internal and External Links:
Internal Links: Link to your website’s related blog posts, service pages, and relevant sections.
Example: “For more information on improving credit score, check out our Credit Improvement Strategies article.”
External Links: Link to authoritative sources and relevant industry websites for additional information.
Tracking and Improving
Analyzing Unique Data of Unique Visitors: Use Google Analytics to see how many times a page has been viewed, the rate at which people bounce onto another site, and the number of conversions.
A/B Testing: Vary headlines, calls to action (CTAs), and content layouts to determine what resonates most with your audience.
Input: Ask readers to leave feedback or comments so that you can better understand their problems and provide them with more useful information. Following these steps will allow you to effectively create and optimize your website’s FHA, VA, and non-QM loan content, boosting search engine visibility while attracting targeted traffic.