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How to Generate Organic Traffic as a Loan Officer
You can be the best of the best mortgage loan originator, mortgage sales manager, mortgage branch manager, or mortgage company owner but without customer leads, what good is it. You can be a doctor with the cure to cancer but if nobody knows about it, what benefit does it have to society. You can graduate from Harvard, Yale, or Stanford Law School and have interned for Supreme Court Justices and be the best litigator in the world but without clients, you will not make descent money and may be eating Ramen noodles eveyday. However, you ever see those commercials in the wee hours in the mortgage from ambulance chancer attorneys? The lawyers that advertise they can get you millions for your injuries? Well, most of those lawyers are law school graduates who barely graduated and took them three, four, five times to pass the BAR exam and get licensed. But those lawyers are the ones that are making millions because they know how to market. Whether from organic traffic from the search engines, paid Google Ads, or television infomercials, they are marketing genius and are reaping the rewards due to reaching out to their audiences. That is how organic traffic through Google and search engines is key for loan officers and real estate professionals.
In this eLearning FORUM, I will cover how I started my mortgage website and the learning curve of my website to go viral. I am now counting nothing but organic traffic for my team of loan officers and am able to help other loan officers interested in getting organic traffic for their loan origination business. Nobody helped me while I was growing my online mortgage loan origination business so I want to give the community back by sharing my road to learning on my own through trial and error. This eLearning Forum on how to generate organic traffic from the search engines will be a series on what I had to go through, the hurdles I encountered, and the challenges that I am still facing. I created an online business marketing platform through Viral Website Developers and the Great Content Authority FORUMS (GCA FORUMS) where me and my digital marketing and technical team can offer a few select mortgage and real estate professionals a pilot program to expand my business model in an expedited system where you are able to get organic leads without paying in a fraction of the time it took me. When I first started my career as a full time mortgage loan originator, in April 2012, I tried everything possible to get leads. I cold called realtors, accountants, financial planners, and attorneys. Nothing gave me instant gratification so I explored buying leads. The very expensive leads were successful but cost $500 to $1,000 per lead. I could not afford that kind of money, therefore I purchased dollar leads. Boy was that a clustermess and stressful. I was calling these dollar leads to get yelled at from people without jobs and 400 credit scores getting called loser, get a real job, and many other humiliating names. I decided I wanted to be like Zillow and develop my own website. I created my own website on January 3rd, 2013 and went to work. I purchased my domain from GoDaddy and had a website company create a mortgage website with my newly purchased domain. To this date, I have never purchased a mortgage lead since I created and launched and started my website on January 3rd, 2013. The reason I started my website.
I did not know much about technology nor generating organic leads to originate loans. However, I set my mind that was what I wanted to do and started on my journey. I hired multiple so called SEO experts and none were successful. These so called SEO experts are nothing but fortune tellers and normally just want your money the only thing they are great at is talking out of their ass’s. From the time I created and started my website, I must have re-started my website from scratch at least 20 times or more. I knew that content was king so I started with posting content seven days a week. One thing I did not realize was that duplicate content was penalized by Google and the search engines. I then had to scratch all that and trash whatever I posted and get back to the drawing board. I started writing original content and my website started getting some recognition from Google where after six months I was getting a few leads a week where I was able to originate two to three loans a month. It started to work. I did not have a team and all I needed was a few loans a month to make a living. Religiously, I was posting new content daily and my organic unique daily visitors was increasing. During the tenure of owning and operating my website, I always seeked help, hired free lancers, and sought ways of improving daily unique visitors to my website. One thing you need to realize is that nobody will help you increase organic traffic because they consider you as competition. I will go over step by step on my mistakes and the process on developing how I am able to have a team of loan officers, support, operations, and marketing staff from mainly having a large online presence with digital media marketing and social media platform. I will discuss what Viral Website Developers has to offer. We are not website or online tool sales. We are open minded in partnering up with select mortgage professionals in expanding our online platform through Viral Website Developers where it will be a win win for our affiliates, subsidiaries, and partners. By learning what I have gone through, you can have your one-stop online mortgage business including organic lead platform in the fraction of the time it took me. It took me more than ten years to perfect my system. My team at GCA Mortgage Group generated $250,000 million dollars in 2021 with 14 states. The company we were in had high rates on government and conventional loans with only three non-qm wholesale mortgage lenders. 90% of the volume we did in 2021 were from organic leads from the search engines and we did not purchase a single lead. Now, we are at NEXA Mortgage since February 24th, 2022 with 48 licensed states including Washington, DC, Puerto Rico, and the U.S. Virgin Islands. There is not reason why team GCA Mortgage Group should not be able to generate one billion in annual production through branch provided organic traffic. We are hiring independent loan officers wanting to have their own branch, and select loan officers who want to be tied to a branch at GCA Mortgage Group. For loan officers who are either sponsored by a member of Gustan Cho Associates or are a member of our branch, you will have the benefits of learning our unique organic lead production system and become an owner operator of the one-stop shop mortgage platform. Stay tuned. We will cover more content on this topic.
I will continue this forum in the coming days.
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2 Replies
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Generating organic leads as a mortgage loan officer involves building relationships, establishing expertise, and leveraging various channels to attract potential clients. Here are some effective strategies to generate organic leads:
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Content Marketing: Produce high-quality content that educates potential clients about various aspects of mortgages, home buying, refinancing, and related topics. This can include blog posts, articles, infographics, videos, and podcasts. Share this content on your website, social media platforms, and through email newsletters to attract and engage your target audience.
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Search Engine Optimization (SEO): Optimize your website and content for relevant keywords related to mortgages and home financing. This will help improve your visibility in search engine results pages and drive organic traffic to your website. Focus on local SEO as well, targeting keywords specific to your area to attract potential clients in your region.
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Social Media Marketing: Build a strong presence on social media platforms like LinkedIn, Facebook, and Instagram. Share valuable content, engage with your audience, and participate in relevant groups and discussions. Utilize social media advertising to target specific demographics and reach potential clients in your area.
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Networking: Network with real estate agents, financial planners, builders, and other professionals in the housing industry. Attend industry events, join local business organizations, and participate in community activities to build relationships and referrals.
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Client Referrals: Provide excellent service to your existing clients and encourage them to refer their friends, family, and colleagues to you. Offer incentives for referrals to motivate your clients to recommend your services to others.
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Online Reviews and Testimonials: Encourage satisfied clients to leave positive reviews and testimonials on platforms like Google My Business, Yelp, and social media. Positive reviews can help build trust and credibility with potential clients who are researching mortgage lenders.
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Email Marketing: Build an email list of potential clients and nurture them with valuable content, updates, and personalized offers. Segment your email list based on factors like stage in the buying process, interests, and demographics to deliver targeted messages that resonate with your audience.
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Educational Workshops and Webinars: Host educational workshops or webinars on topics related to mortgages and home financing. This can help position you as an expert in your field and attract potential clients who are seeking information and guidance.
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Partnerships: Establish partnerships with complementary businesses such as real estate agencies, homebuilders, and relocation companies. Collaborate on marketing initiatives, cross-promotions, and co-hosted events to reach a broader audience and generate leads.
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Consistent Follow-Up: Follow up with leads in a timely and personalized manner to maintain engagement and build trust. Keep track of interactions and follow-up actions using a customer relationship management (CRM) system to ensure no potential leads fall through the cracks.
By implementing these strategies consistently and focusing on providing value to your target audience, you can generate organic leads as a mortgage loan officer and grow your business effectively.
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Generating organic traffic as a loan officer involves strategic content creation, optimization of your online presence, and engagement with your target audience. Here are effective ways to increase organic traffic and attract potential clients:
1. Optimize Your Website for SEO
- Keyword Research: Identify keywords related to mortgage loans, refinancing, home buying tips, etc., that potential clients are searching for.
- On-Page SEO: Optimize your web pages with these keywords, including titles, meta descriptions, headings, and throughout the content.
- Local SEO: Optimize your site for local search by including your city or region’s name in your keywords, and ensure your business is listed in local directories.
2. Create Valuable Content
- Blog Posts: Write helpful articles on topics such as “Steps to Securing a Mortgage,” “Tips for First-Time Home Buyers,” or “How to Refinance Your Home.”
- Videos: Create video content explaining complex loan processes or answering common questions.
- Guides and Ebooks: Offer detailed guides or ebooks in exchange for email addresses to build your contact list.
3. Utilize Social Media
- Regular Posts: Share your blog posts, market insights, and tips regularly.
- Engagement: Engage with users by responding to comments, joining discussions, and using relevant hashtags.
- Paid Ads: Consider targeted ads on platforms like Facebook and LinkedIn to increase visibility.
4. Email Marketing
- Newsletters: Send regular newsletters with market updates, new blog posts, or special offers.
- Personalized Emails: Send personalized follow-ups or check-ins to potential and past clients.
5. Leverage Reviews and Testimonials
- Collect Reviews: Encourage satisfied clients to leave positive reviews on Google, Yelp, and your Facebook page.
- Feature Testimonials: Showcase testimonials prominently on your website and social media.
6. Networking and Partnerships
- Local Realtors and Builders: Establish relationships with realtors and builders who can refer clients to you.
- Community Involvement: Participate in or sponsor local events to increase brand visibility.
7. Utilize Online Webinars and Workshops
- Educational Events: Host free webinars or workshops on topics like “Understanding Mortgage Rates” or “Preparing Financially for Home Buying.”
- Interactive Q&A Sessions: Engage participants with real-time answers to their mortgage-related questions.
8. Google My Business
- Optimize Your Listing: Make sure your Google My Business profile is up-to-date with correct contact information, services offered, and regular posts.
- Encourage Check-ins: Encourage clients to check in at your office location, which can help increase local visibility.
By implementing these strategies, you can significantly boost your online presence, attract more organic traffic to your website, and ultimately, generate more leads as a loan officer. Each element helps build trust and establish you as a knowledgeable and reliable resource in the mortgage industry.
https://gustancho.com/seo-marketing-for-loan-officers/
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SEO Marketing For Loan Officers To Co-Brand With Realtors
SEO Marketing for loan officers to co-brand with realtors if offered at Gustan Cho Associates for MLOs to generate organic leads.