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Open graph tags.
Open Graph tags allow you to control what appears when someone shares a link to your site on social media. They let you specify the title, description, images, etc. that should be used.
– Some important Open Graph meta tags include:
– og:title – The title you want to appear.
– og:description – A description for the page/site. Shows up as the description or caption.
– og:image – An image URL representing the content. The featured image.
– og:type – The type of content being shared (e.g. website, video, article).
– When adding Open Graph tags, you place them in the <head> of your HTML pages. They always start with “og:” and contain properties like title, image, type, etc.
– Using relevant Open Graph tags allows you to control what appears when people share your content on sites like Facebook, Twitter, WhatsApp to make sure the right text, images, and description appear.
– There are many more Open Graph properties you
can add, but og:title, og:description and og:image are the most essential ones
to make your social shares appear properly -
1 Reply
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Open Graph (OG) tags are snippets of code that you can add to the HTML of your web pages to control how your content is displayed when it’s shared on social media platforms like Facebook, Twitter, and LinkedIn. These tags help improve the visibility and appearance of shared links, enhancing SEO indirectly by increasing user engagement and click-through rates.
Here are the basic types of OG tags and what they typically include:
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og:title: This tag specifies the title of your content as you want it to appear when shared. It should be concise and engaging.
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og:type: This tag determines the type of your object, such as website, article, video, etc.
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og:image: This tag is used to specify the URL of the image you want to display when the page is shared. Choosing an attractive and relevant image can increase engagement.
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og:url: This tag defines the canonical URL for the content. It ensures that all the shares and likes are accumulated under one URL, which can help in consolidating the page’s credibility.
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og:description: This tag provides a brief description of the content on the page. This description should be compelling and relevant as it will appear below the title on most social platforms.
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og:site_name: This tag is optional and specifies the name of the website on which the content resides.
Adding these tags to your HTML helps social media platforms extract the correct information when your page is shared, ensuring that the shared links are appealing and informative, which can significantly enhance user interaction and site traffic.
To implement OG tags, you should place them in the
<head>section of your HTML document. For example:html
<meta property="og:title" content="The Title of Your Article Here" /> <meta property="og:type" content="article" /> <meta property="og:image" content="http://example.com/image.jpg" /> <meta property="og:url" content="http://example.com/page.html" /> <meta property="og:description" content="Description Here" /> <meta property="og:site_name" content="Site Name Here" />For websites looking to optimize their content for social media, using Open Graph tags is a straightforward yet effective strategy. It not only enhances how content looks when shared but also supports overall SEO efforts by potentially driving more traffic to your site.
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