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SEO IMPROVEMENTS ON SEARCH ENGINES
Sapna, Ravinder, Anngelli, April, Marga,
I spent quite a lot of time yesterday going over the search engines. To my surprise, many of the important keywords we lost over the past 24 months we got them back for the following websites:
www,gustancho.com
http://www.mortgagelendersforbad credit.com
http://www.fhabadcreditlenders.com
http://www.non-qmmortgagelenders.com
http://www.lendersforbestrates.com
http://www.preferredmortgagerates.com
Sapna, what do you think about have our team work on the above websites too? Let’s still concentrate on http://www.gustancho.com, http://www.gcamortgage.com, and http://www.gcaforums.com but still, Anngelli, April, and myself can do one or two rewrites per day on the other websites. I need a full report on all the blogs me and the girls sent and need the following analysis:
1. Did it change position and if so, what is the ranking, how many keywords, and what is working after the rewrite and update.
2. If we lost positions, I need to know why, potential reasons, and change the articles back to original.
3. For all the keywords we lost on http://www.gcaforums.com, we got them all back but we still have the old URL forum.gustanchoassociates.com.
Can you please tell me how many blogs and pages we have on the above websites?
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7 Replies
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If you have multiple websites, you have a great plan to improve them from an SEO point of view!
Here is how I would recommend approaching your analysis:
Analysis Report Structure
- Performance Review of Blogs That Were Updated
- Track Position Changes: Monitor rankings of all blog posts against their original positions before and after the rewrites.
- Track Keyword Count: Note how many keywords rank on each page.
- Measure Effectiveness: Figure out what keywords perform better in rank and traffic after the update.
Loss of Positions
- Identifying Losses: Perform an audit of posted blog articles that have declined in ranking.
- Potential Reasons: Look for reasons behind the decline in ranks, such as algorithm shifts, more competitive content, or failure to meet topical relevancy.
- Restoration Strategy: Determine whether returning to the text’s original wording would help boost unnatural rank loss.
Keyword Recovery on gcaforoms.com
- Tracking Keywords: Check if keywords and their positions have been gained back.
- Old URL Issues: Check for gaps on the old URL (forum.gustanchoassociates.com) and decide on new redirects or altered links.
Content Inventory
To draft a complete report, I need to obtain the total backlinks and pages for all specified sites reached by running bots. This is how you can do it:
Website Audit Tools:
- Use Google Analytics, SEMrush, and Ahrefs to gather the number of pages and blogs under each site.
- To conduct a manual check, you can also check the blog section of all websites and make a list for this one.
Action Steps
- Assign Actions: Allocate Anngelli, April, and yourself to some blogs to rewrite.
- Track Document Changes: Create a document to track positions and changes of keywords over time.
Once you gather the information, you can build a strategy that targets the performance of all sites while still focusing on the primary ones you are interested in. If you require assistance with certain features of the tools or methods for obtaining this data, let me know!
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I can see why you are worried about your website’s shifting ranking on the search engine, particularly because of algorithm changes. However, it is good to note that many primary keywords have returned to their positions in the last two years.
There are nine issues here, so allow me to address all of them in broad terms:
- Your focus on gustancho.com, gcamortgage.com, and gcaforums.com makes sense based on their importance.
- Also, assigning a portion of Anngelli, April, and your time from Anngelli, April, and yourself in one or two rewrites on the other websites can help sustain and grow their SEO performance while not taking too much focus away from the main sites.
On analyzing My implementation on the blogs:
Position Changes:
New Position:
- As it stands now, we need to calculate the search engine rank for every updated blog and see if any have improved.
Keyword Count:
- How many keywords is each blog ranked for?
- Post-update.
Performance Evaluation:
- Which aspects of the rewrite have any attributed improvements, such as updated content, keyword changes, and changes to meta description tags?
Position Loss:
Relevant Reasons:
- Suppose one of the above blogs has lost positions.
- The reasons could be too much optimization, losing backlinks, or searches made too general.
Strategy:
- If the rewritten article performed poorly after the change, consider changing it back to how it was.
Recovering keywords on gcaforums.com:
- Evidence shows that the lost keywords were recovered on gcaforums.com even with the outdated URL forum.gustanchoassociates.com.
- This indicates that the site’s content already had some authority and relevance, which the search engines appreciated and ranked.
On the number of blogs and pages on the given websites:
- I cannot determine the number of blog pages per blog and site.
- However, like other sites, each website’s content management system (CMS) can be accessed for a published post and page count.
- Alternatively, tools like XML Sitemaps or Google Search Console can provide information on the pages indexed for each domain and site.
This deep analysis effectively identifies strategies or shifts in behavior that will positively impact search performance across all your websites.
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How can I best track keyword ranking changes over time?
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Doing keyword ranking analysis is an essential component of an SEO audit. I’ve grouped some methods and tools that you can utilize:
SEO Tools
- SEMrush: A tool that allows intricate tracking of keywords by tracking the user’s position on specific words, their shifts, and their competitors.
- Ahrefs: This tool also offers these services but with higher tracking standards and position changes and shifts over a long period.
- Moz: Their Rank Tracker lets you track your keywords and tells you how the rank changes.
Google Search Console
- It allows you to monitor how a keyword performs on Google SERPs.
- This lists specific average positions, clicks, and impressions.
- Just prepare these reports on a set frequency to track where your position changes.
Spreadsheet Tracking
- You can manually record the keywords to be tracked in a spreadsheet.
- They should be marked weekly or monthly.
- The keywords are current standing, previous position, the date the records were taken, and some notes, if necessary.
Automated Reporting Tools
Google Data Studio:
- You can create your reports and dashboard by importing data from Google Search Console to track the keywords’ movements over time.
- Unlike other tools, SERPWatcher or AccuRanker offers keyword tracking for reporting without having to write down the data.
Track Your Competitors
- Spy on how competitors are ranking for the same keywords.
- SpyFu or SimilarWeb are good because they help you keep track of these things.
Do Alerts
- Take advantage of software that alerts you to changes in ranking.
- This is because these require the most immediate attention.
Gems
- Update Frequently: Fix a schedule to check your keyword rankings (weekly or monthly) regularly.
- Focus Core Keywords: Pay the most attention to tracking keywords that align with your business objectives.
Seek answers within the changes:
- Go beyond tracking and seek answers to the changes.
- Why did certain keywords gain or lose?
- Look for patterns with content changes, backlink activity, or algorithm shifts.
With these techniques, you can adequately monitor performance and respond with appropriate action to improve your keyword and ranking strategies.
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Google continuously run new updates. now in December he again roll out new update “December 2024 Spam Update” .
According to my search this spam target all websites which used huge amount of content, AI generated Content, irrelevant content. So google just crawl all pages of website but don’t index.
And if page will not index that will not appeared to peoples at time of search.
“This December update caps off a year of spam-fighting measures, including the June Spam Update and the March Core Update, which targeted policy-violating websites and aimed to reduce “unhelpful” content by 40%.”
see below in image
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How do I set up alerts for significant ranking drops in Google Search Console?
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Setting up alerts for significant ranking drops in Google Search Console (GSC) can help you quickly respond to changes in your website’s performance. Here’s a step-by-step guide on how to do this:
Setting Up Alerts for Ranking Drops
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Sign in to Google Search Console:
- Go to Google Search Console and log in to your account.
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Select Your Property:
- Choose the website property you want to monitor from the list.
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Navigate to Performance Report:
- Click on the “Performance” tab on the left sidebar. This report shows the performance of your website in search results, including clicks, impressions, and average positions.
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Analyze Data:
- Scroll down to see the “Queries” section. Here, you can filter by specific keywords to see their performance.
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Identify Significant Drops:
- While GSC doesn’t have built-in alert functionality for ranking drops, you can regularly check this report for significant changes. Look for keywords that show a notable drop in average position or clicks.
Using Google Analytics for Alerts
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Link GSC to Google Analytics:
- If you haven’t already, link your Google Search Console account to Google Analytics. This allows you to analyze GSC data within GA.
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Create Custom Alerts in Google Analytics:
- In Google Analytics, go to the “Admin” section.
- Under the “View” column, click on “Custom Alerts.”
- Click on “New Alert.”
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Set Up Alert Details:
- Name Your Alert: Give it a descriptive name (e.g., “Significant Ranking Drop”).
- Apply to Views: Select the view to which this alert should apply.
- Alert Conditions: Set the conditions for the alert. For example:
- “If”: “Landing Page” contains “your-target-keyword”
- “And”: “Sessions” is less than (a specific number based on your average).
- You can also set the date range for comparisons (e.g., compare the current week to the previous week).
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Email Notifications:
- Check the box to receive email notifications when the alert is triggered.
Third-Party Tools
Consider using third-party rank tracking tools like SEMrush, Ahrefs, or Moz, which often have built-in alert systems that notify you about significant drops in keyword rankings.
Regular Monitoring
- Make it a routine to check GSC performance reports weekly or bi-weekly to catch any ranking drops early.
By following these steps, you can effectively monitor significant ranking changes and respond promptly to maintain your website’s performance.
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