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Trigger Leads
So what does everyone’s thoughts on trigger leads. My clients with great credit, always gets harassed by other mortgage loan officers who purchase trigger leads. I’m thinking of actually purchasing trigger lead myself given the frequency that my clients get harassed. What are your thoughts?
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2 Replies
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You can advise them to opt-out of pre-screened credit offers by contacting the major credit bureaus directly or visiting the official website of the Consumer Credit Reporting Industry at http://www.optoutprescreen.com
This should reduce the number of trigger leads generated from your clients’ credit inquiries.Costs of it vary and the conversion rate is very slim.
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Trigger leads are a contentious subject in the mortgage and lending industry. Here are a few things you should remember:
Pros of Buying Trigger Leads
Effective Marketing: Trigger leads give you potential clients who are borrowing loans; thus, most of them may even get converted.
Edge Over Competition: When you buy trigger leads, you have a real chance of connecting with potential clients before other loan officers можуть do, and hence, you have a greater chance of getting business from them.
Cons of Buying Trigger Leads
People Harassment: As you have mentioned, in today’s world, there are so many people calling about this or that, and because of that, many consumers tend to have a negative perception of the industry as one that is always surrounding them.
Suspicion: Clients often become disillusioned by such behavior by lenders who buy leads. They think such practices are downright aggressive selling.
Lead Quality: Poor or false contacts will always be produced, which means lead quality varies, and most are not looking to actually close a loan.
Suggestions
Human Element: Assume you decided to purchase trigger leads. It would be wise then to adopt a more human approach instead of trying to force a sale by talking to people and building rapport.
Clarity: Make sure your clients know how you acquired their details in the first place, and always ensure they would be better off working with you.
Discover Other Routes: Look for other marketing tactics that could be more effective without the disadvantages of triggering leads, such as word of mouth, content, or social media marketing.
Buying trigger leads ought to fit with the rest of your business and customer service philosophy. If you decide to go that route, make sure you are respectful and client-centered in your dealings.