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What is Doman Authority and Domain Ranking
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Here are some specific keyword research tools that you can use to find suitable keywords for the content you create:
Google Keyword Planner
Description: The free tool gives Google-derived keyword suggestions and the associated search volume.
Best For: Keyword selection for pay-per-click marketing and organic SEO.
Ahrefs Keywords Explorer
Description: It’s a complete keyword research solution that provides keyword difficulty, search volume, and expected click-through rates.
Best For: Advanced research and competition analysis.
SEMrush
Description: It is an integrated marketing powerhouse containing modules for keyword research, competitor analysis, SEO audits, and more.
Best for: Identifying the targets for both organic and paid search, along with generic insights on the defined competitors.
Moz Keyword Explorer
Description: An easy-to-use web tool with keyword suggestions, difficulty scoring, and organic traffic potential estimated click-through rate.
Best For: Discovering insight into the keyword opportunity and SERP analysis.
Ubersuggest
Description: A free tool that can offer primary keywords, search volume statistics, and content resources for web pages.
Best For: First-time users seeking extensive and easy-to-follow keyword research software.
AnswerThePublic
Description: This is a very interesting application that can create questions and phrases based on a word, which in this case is interlinked with the subject so that one can determine what users may type in a search engine.
Best For Generating ideas for writing content and word user purpose.
KeywordTool.io
Description: The outline gives a proper insight into how users can use the generator tool by embedding Google Autocomplete to make various recommendations for long-tail keywords.
Best For: SEO, PPC, and Content Marketing: Keywords research.
SpyFu
Description: The description suggests a competitive analysis tool that provides information on the keywords for which one’s competition has been ranked and has also bid.
Best For Gaining Competitor Insights.
Google Trends
Description: In short, Google Trends can provide information on the frequency of use of some search terms throughout the specified time frame and assist in figuring out popular searches.
Best For: Assisting in identifying topics that are seasonally popular and trending.
KWFinder
Description: It helps in hunting for long-tail keywords with low competition, making them easy to rank on SERPs.
Best For: Tracking down ultra-specific keywords and examining the SERP landscape.
Interchanging between these tools should give you good exposure to keyword opportunities and help you plan your SEO greatly.
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The following tools would definitely come in handy for a small business when conducting searches.
Google Keyword Planner
Cost: Free of charge.
Features: It’s a good keyword search tool. It can obtain many SEO and PPC keywords, along with the level of competition and the volume of search keywords received by Google.
Best For: This tool is meant for small businesses that want to conduct keyword research without incurring costs.
Ubersuggest
Cost: Free limited version and paid version that are not very expensive.
Features: This has wide coverage, including keyword volume suggestions, content ideas generation, and basic keyword search for its users. The free version suffices small companies.
Best For: Simple tools for beginners looking for simple keyword research.
AnswerThePublic
Cost: It’s free but has a daily limit; a paid version is available.
Features: It asks questions and suggests topics based on keywords, which provides the intended audience’s approach to content creation.
Best for: This is great for content development. You can find out what questions your potential customers are asking.
KeywordTool.io
Cost: The free one is available, but the paid one is the answer for a more thorough understanding.
Features: It requires you to give Google autocomplete a couple of long-tail keyword suggestions, and the free version is good enough if you barely know where to begin.
Best For This is ideal for small business owners who wish to find keywords for a particular niche without spending much money.
Google Trends
Pricing: Free
Services: Analyzes the volume of search queries submitted and assists users in knowing what is in demand and what is of interest in certain periods.
Most Appropriate: For monitoring the customer preferences and other current affairs that may serve as a good topic.
Advice
If you are a small business, I recommend you start timewise with only Google Keyword Planner and Ubersuggest. They offer the above features for free and will assist you when developing your SEO and content strategies. As your budget permits, you may also look at other tools, such as Moz Keyword Explorer or SEMrush, which have free trial periods so you can test them before purchasing a subscription.