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WordPress Rewrite and Updating Content Part I
This subforum will train our digital media marketing team how to do a rewrite and updating older blogs to fresh content. Google and other search engines want new fresh content for maximum SEO on the search engines. Just because your article has hundreds of keywords and is ranking on first position on Google and other search engines does not mean that is will continue to do so. Google and other search engines want the most updated information on its organic search engines for their viewers. All publishers should take Googles recommendations seriously and update their content to be userfriendly with the most recent and accurate information. This includes videos, infographics, and clear H1 and H2 titles. We will take an example of how older blogs should be rewritten and updated.
This is an older blog from 2018 that we will use as a case scenario and how I am updating it. Instead of writing a brand new blog that is similar or the same H1 TITLE, go back to the older blog that has the title you want to write and get that blog updated. Otherwise, if you write a brand new blog of similar or the same H1 and H2, Google will penalize you for having duplicate content. Plus updating older content will get you a higher boost and creditbility for SEO and even get you more keywords to the keywords you already have.
Here is the blog that I am rewriting from Gustan Cho Associates : Cash-Out Refinance Mortgage Loan Eligibility Guidelines and here is the URL https://gustancho.com/cash-out-refinance-mortgage-loan/
Take a look at how I am rewriting blogs and adding new content. I have screenshots attach and if you can follow how I am progressing so we are all on the same page, you will not get confused and follow this tutorial. GCA Mortgage Group is going to expand our Digital Marketing and Social Media Team so it is important that Anngelli and April is going to master this because you two ladies will be the Chief Management Instructors to run this program. I want to be consistent. I want Ravinder Sharma to check the rankings prior to the rewrite and update and after the rewrite and analyze the data and ranking of how much the rewrite and update has improved. Let’s go ahead and do a cash scenario with this blog Cash-Out Refinance Mortgage Loan: Again, here is the URL URL https://gustancho.com/cash-out-refinance-mortgage-loan/: These steps need to be followed:
- Check the H1 TITLE. Is it too long? Does it make sense? Check Google and see what better name is there. Try to keep the URL the same and NOT change
- Update date to current date (look at the screenshot. You see the screenshot before and after. Do not have space between one H2 body.
- Separate the H2 body with a two liner quotation sentence related to the body. (See attached screenshots)
SECOND H2 BODY Use Title: Go to Google and Search Cash-Out Refinance Mortgage Loan (See Image)
- Look at “People Also Asked” (Look at attached screenshot: Is cash-out refinance a good idea?
Key takeaways. The benefits of a cash-out refinance include access to money at potentially a lower interest rate, plus tax deductions if you itemize. On the down side, a cash-out refinance increases your debt burden and depletes your equity
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Try to use the text from People Also Asked subtitle H2 : Is Cash-Out Refinance Loan a Good Idea (Look at Image)
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Look at third H2 body Term and Rates on Cash-Out Refinance Mortgage Loan. Two line quotation should be every other H2 body paragraphs (look at image)
You guys are doing a great job but let’s all stay uniform: I will continue on this topic on a separate email. I want to work with each of you the next blog you rewrite. Let me know once you update and rewrite and let’s get on ZOOM together so I want to review. Call me after each of you finish writing the next blog. I will make modifications and let’s go over it. Lets talk tomorrow morning. We will have multiple series for this FORUM. We will continue Part II on the next series:
Here is the finish product
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This discussion was modified 8 months, 1 week ago by
Gustan. Reason: Forgot image
gustancho.com
Cash-Out Refinance Mortgage Loan Eligibility Guidelines
Cash-Out Refinance Mortgage Loan on FHA is 80% LTV, Conventional is up to 80% LTV, VA loans is 100% LTV, Non-QM loans is 80% LTV.
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3 Replies
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Attached are the screens screenshots for Part I of WordPress Blog Rewrite and Tutorials
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Hi Gus,
This is noted, and thank you for this guide. If I have questions, I’ll let you know.
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Thank you, April. Please share any information you and Anngelli have while learning so we can use the eLearning FORUM to train your future assistants.