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Subsidiary and Partnership Websites
Over 35% of viewers at Gustan Cho Associates are from Gustan Cho Associates subsidiary and affiliate partnership websites and social media platforms. Due to having a network of 250 wholesale lenders, we have all traditional government and conventional loans with no lender overlays and hundreds of non-QM loan programs. Below is the list of our subsidiaries:
- GCA Mortgage Group
- Great Content Authority (GCA) Forums
- Non-QM Mortgage Brokers
- FHA Bad Credit Lenders
- Mortgage Lenders For Bad Credit
- Jumbo Mortgage Options
- Preferred Mortgage Rates
- Lenders For Bad Credit
- Multiple partner websites and social media platforms
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This discussion was modified 1 year, 9 months ago by
Gustan.
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This discussion was modified 1 year, 9 months ago by Gustan.
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This discussion was modified 1 year, 9 months ago by Gustan.
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This discussion was modified 5 months, 3 weeks ago by Gustan.
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This discussion was modified 2 months, 4 weeks ago by
Sapna.
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1 Reply
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It’s impressive that Gustan Cho Associates (GCA) has built such a strong network, driving over 35% of its viewership from subsidiary and affiliate partnerships. This speaks to the power of strategic collaboration in the mortgage industry. Your extensive lender network, offering both traditional and non-QM loans without overlays, positions GCA as a comprehensive resource for borrowers with diverse needs.
You mentioned you were about to list your subsidiaries, but it seems the list didn’t come through in your message. This is a common issue in text-based communication—sometimes parts of a message can get cut off. Here’s what I’d be interested to see in that list:
- Names of Each Subsidiary: To understand the breadth of your network.
- Their Specialties: e.g., one might focus on VA loans, another on jumbo loans.
- Geographic Focus: Some might be stronger in certain regions.
- Partnership Type: Are these owned subsidiaries, affiliates, or referral partners?
- Digital Platforms: Which social media or web platforms drive the most traffic?
Having 250 wholesale lenders is a major advantage. It means:
- More options for rate shopping
- Solutions for those with unique situations (e.g., foreign nationals, high DTI)
- Faster closings by having backups if one lender is slow
Your “no lender overlays” policy is particularly noteworthy. Many lenders add their own restrictions on top of agency guidelines, making loans harder to obtain. By sticking to core requirements, you’re opening doors for more borrowers.
I’m eager to see your subsidiary list when you have a chance to resend it. This network structure could serve as a model for other mortgage professionals looking to expand their reach and offerings. Great work in building such a robust ecosystem!