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On-Page SEO
Master On-Page SEO: Kyle Roof Shares The Secrets You’re Missing
Date & Time: August 26, 2025 – 9:00 AM ET
Duration: 1 Hour
Speaker: Kyle Roof & Joy HawkinsIn this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we’ll uncover actionable insights that will supercharge your SEO strategy.
Whether you’re a seasoned pro or just getting started, you’ll walk away with valuable, practical tips that can make a huge difference in your search rankings. Don’t miss out on this opportunity to learn from the best!
Come With Your On-Page SEO Questions!
• Does Siloing Really Work for SEO?: We’ll explore whether siloing—the practice of organizing website content into clear, thematic categories—actually boosts SEO performance.
• Entity Optimization and Its Impact: Discover how to leverage entities—such as brands, people, or places—in content and metadata to improve search visibility.
•And Much More!
CHAPTERS:
0:00 – Introduction to On-Page SEO with Kyle Roof
4:04 – What is a Silo in SEO?
8:39 – Flat vs. Folder URL Structure
10:01 – How to Find New Content Ideas
12:11 – What is Entity Optimization?
15:23 – Can You Over-Optimize with Keywords?
17:16 – Live Website Audit: Patriot Plumber
20:25 – How AI is Changing Keyword Research
23:30 – Expanding into a New Niche: What to Do
25:20 – When to Create a New Website for a New Service
27:24 – Do Keyword-Rich Domains Still Work?
35:35 – Do EEAT Signals Actually Improve Rankings?
37:14 – Ranking in LLM Search (like ChatGPT)
39:09 – Is Guest Posting Still a Viable Strategy?
41:13 – How Deep Should URL Folder Structure Be?
42:31 – Do AI Content Writers Include the Right Keywords?
44:42 – The Weight of Smoke: A Lesson in Measurement
46:22 – SEO Strategy for Multi-Location Businesses
48:06 – Using Location Keywords for Local SEO
49:09 – Does Word Count Affect SEO Rankings?
51:22 – What is Vector Embedding and Does It Matter for
53:21 – Surprising SEO Test Results
54:58 – The Impact of Link Exchanges on SEO
55:58 – How to Increase Your Website’s Crawl Budget
56:31 – Does Embedding a Google Business Profile Help Rankings?
57:42 – Using a Second Website for a High-Value Service
58:42 – Automatically Updating Review Schema
59:27 – Are Rank and Rent Websites a Waste of Time in 2025?
1:00:48 – Where to Find Kyle RoofThis webinar features SEO expert Kyle Roof discussing core on-page SEO principles and actionable strategies to improve search rankings. The discussion covers foundational concepts like siloing, entity optimization, and the role of AI in modern SEO.
Key Takeaways from the Discussion:
Siloing for SEO (4:04-8:38): Kyle explains that while physical folder structures (parent-child relationships) help with site organization, virtual silos—created through targeted internal linking between supporting pages and a primary “money page”—are what actually boost rankings.
Entity Optimization (12:11-16:59): The importance of using contextual terms (or related keywords) to help search engines understand the specific meaning of your content. Without these, AI-generated content may be devalued by Google.
AI and SEO (20:25-24:00, 42:31-44:21): While AI can speed up content creation, it often fails to include the necessary contextual terms required for ranking. The experts emphasize that traditional keyword research remains essential.
Website Audits (17:16-19:40, 28:30-34:40): Kyle performs a live audit of a plumbing website, demonstrating how to identify keyword deficiencies, optimize H1/H2 tags, and reach the ideal word count/term density to compete in local search.
Local SEO & Multi-location Strategy (46:22-48:06): Focus on location-plus-service pages, while ensuring your business address is clearly present in the footer of every page.
Testing & Myths (53:21-54:40): Kyle notes recent tests showing that schema markup did not directly improve rankings, while spammy backlinks surprisingly improved results in test environments, highlighting that links remain a powerful factor.
The session concludes with a Q&A addressing topics like crawl budget (55:58), link exchanges (54:58), and the risks associated with rank and rent websites (59:27).
https://www.youtube.com/live/eWEx2lA6QOM?si=B_UE25UW8o12e2o5
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2 Replies
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Google’s increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these changes, often without understanding the cause. This situation necessitates a strategic adaptation to the new landscape, focusing on content adjustments and off-site brand mentions to mitigate the effects of Google algorithm shifts and stay ahead of AI updates in search. Lily Ray @amsive joins us to break down why small to medium businesses are being hit the hardest by Google and provides a strategic roadmap for content adjustments, brand mentions, and surviving the shift
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“Great Topic- on page SEO is where so many sites leave ranking on the table. The silo structure and entity optimization angle is exactly what separate average content from authoritative content. Looking forward to Kyle and Joy’s take on this . Registered
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